SOURCE: eco-POLITAN

Eco-POLITAN

March 22, 2011 10:00 ET

Denver Baby Store Aims to Set Cloth Diapering World Record on April 23

eco-POLITAN Shoppers Join Worldwide Effort During Earth Week

DENVER, CO--(Marketwire - March 22, 2011) - This Earth Week, thousands of parents around the globe will unite to change the world -- and their babies' diapers -- during the Great Cloth Diaper Change 2011. Hundreds of local parents and babies will join the international effort to set a Guinness World Record™ for the most cloth diapers changed simultaneously. Green baby gear retailer eco•POLITAN will host local festivities, with a full day of events for both cloth diaper enthusiasts, and novices interested in learning about the practice.

One of the largest local Great Cloth Diaper Change events will take place at 10 a.m. on Saturday, April 23 at the Lakewood Cultural Center community room just steps from eco•POLITAN, one of 10 official host locations in Colorado. Located at 470 S. Allison Pkwy., the center is in Lakewood City Commons near the corner of Wadsworth Blvd. and Alameda Ave. All other events will be held at eco•POLITAN at 437B S. Wadsworth Blvd., in the same complex.

The Great Cloth Diaper Change is free and open to the public, and registration is required. To view official rules and pre-register, visit www.eco-politan.com. The event will raise money for the Real Diaper Association, a 501(c)(3) nonprofit organization working to help families across the U.S. and Canada use reusable cloth diapers. Participants are encouraged to donate $1 or more to the fundraising effort.

Events For Cloth Diaper Enthusiasts and Novices
eco•POLITAN will open early at 9 a.m., and host related events and promotions throughout the day. After the Great Cloth Diaper Change, the store will host a free cloth diapering class at 11 a.m. in English, and at 12:30 p.m. in Spanish. Classes will last approximately one hour.

Beginning April 18, registered participants can prepare for the event by purchasing cloth diapers at up to 25 percent off the regular price -- perfect for first-timers or parents who use disposable diapers. On the day of the event, customers will receive one free cloth diaper for each dozen purchased. For customers who bring a friend to the event, both shoppers will receive coupons for their next store purchases.

Also on the day of the event, eco•POLITAN will offer free gifts, drawings, prizes and coupons from AM760, Baby Banz, Baby Legs, Belly Bliss, Booda Organics, Casa Bonita, Chinook Book, Dropps, Great Western Bank, Green Toys, Happy Baby Food, Hygeia Baby, Ju Ju Be, Real Baby, Rockin Green, Rocky Mountain PBS, Thirsties, Tokyo Joe's, The Village at Edgewater and White Fence Farm. The first 25 participants to register will receive a special gift bag, valued at more than $125.

"We keep local families happy and the planet healthy every day by selling environmentally friendly, sustainable, reusable products," said Robin Morris, founder of eco•POLITAN. "We hope this event will encourage parents to be more environmentally responsible in their diapering choices, and let them know that cloth diapering is an affordable and viable option."

About the Great Cloth Diaper Change 2011
The Great Cloth Diaper Change 2011 was inspired by Judy Aagard of diaper service Tiny Tots as a way to show the country and the world that cloth diapers are a real option for today's families. The goal is to have as many babies and toddlers as possible have their cloth diaper changed at the same moment around the world, setting a world record. For more information, visit www.greatclothdiaperchange.com, www.facebook.com/GreatClothDiaperChange, and www.twitter.com/ClothRecord.

About eco•POLITAN
eco•POLITAN is the go-to store in Denver for eco-responsible products to fit the fast-paced, cosmopolitan lifestyle, no matter who you are, from parents and grandparents to singles and students. Customers come to eco•POLITAN for products ranging from cloth diapers and organic baby carriers to natural products for health and home. Driven by a commitment to help families leave the planet a better place, eco•POLITAN offers the eco-responsible, green gear people need to keep their families happy and the planet healthy. In 2010, the store was named "Best Green Store for Babies" by Westword. For more information, visit www.eco-politan.com.

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