SOURCE: Arthouse Design

Arthouse Design

February 11, 2013 15:54 ET

Denver-Based Arthouse Design Chosen to Develop Wayfinding System, Environmental Graphics and Building Signage Program for the New York-Based Golisano Children's Hospital

Denver-Based Arthouse Design Wayfinding & Signage Team That Designed the New Children's Hospital in Metro Denver to Develop a Hospital Wayfinding and Building Signage System for Golisano Children's Hospital in Rochester, New York

DENVER, CO--(Marketwire - Feb 11, 2013) - Arthouse Design (, a Denver-based graphic design studio offering branding, print, and electronic design, wayfinding signage programs, and environmental graphic design services worldwide, today announced that it has been selected to develop a wayfinding system, environmental graphics, and building signage for the new Golisano Children's Hospital, which will be located on the campus of the Strong Memorial Hospital in Rochester, New York. As part of this commission, Arthouse Design will create a consistent identity for the Golisano Children's Hospital within the campus of the Strong Memorial Hospital, along with a wayfinding system that appeals both to children and adults, and hospital donor signage.

Representatives from the University of Rochester Medical Center, and Philadelphia-based Ballinger (the project architect) chose Arthouse Design after seeing their wayfinding, building signage, and donor signage design work at the Children's Hospital on the Anshutz medical campus in Aurora, Colorado.

The Golisano Children's Hospital is a four-story building with 240,975 gross square feet. As part of this project, the Arthouse Design team will work with Ballinger and the University of Rochester Medical Center to:

  • Develop an overall theme for the new children's hospital building;
  • Create a consistent identity for Golisano Children's Hospital within the context of the overall Strong Memorial Hospital Campus;
  • Develop a wayfinding signage system to help parents and staff navigate the building while also appealing to children being treated at the facility;
  • Develop exterior building signage;
  • Develop hospital donor signage.

"The Golisano Children's Hospital project is a great fit for our design team," said Marty Gregg, Arthouse Design principal and founder. "We've done the wayfinding and signage design work for children's hospitals around the country, and we bring unique knowledge of how the wayfinding and environmental graphics for children's hospitals need to be designed," said Mr. Gregg. "For example, we never put clouds and stars in the designs because most ill children associate those images with heaven. We design nurseries to be soothing because the parents are usually stressed out and exhausted. In those cases, our job is to design an environment that's soothing and feels like a nursery, because it may be the only nursery those families see. When that happens, it's tough and sad, but designing environments to boost spirits, to soothe stressed psyches, and to help stressed people navigate through large facilities is what we do."

About Arthouse Design
Founded in 1996, Arthouse Design offers strategic consulting and graphic design services for print, electronic, way-finding, and other three-dimensional design applications worldwide. The firm's extensive body of work includes branding, logos, corporate identity programs, brochures, advertising, direct mail, book design, posters, and Web sites, and strategic way-finding and signage programs for everything from university campuses, cities, and massive hospital complexes to themed retail environments. Martin ("Marty") Gregg is a founding principal of Arthouse Design. He holds more than 25 years of experience as a graphic designer and creative director, and has been a member of the advisory board to Colorado State University's design department. In 2002, Mr. Gregg was named to the Mayor's Committee on Vital Signs for the City and County of Denver, on which he continues to serve. He also speaks nationwide on design issues to a wide variety of audiences. Arthouse Design can be reached at: 303.892.9816, or

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