SOURCE: Arthouse Design

Arthouse Design

November 03, 2014 13:36 ET

Denver-Based ArtHouse Design Commissioned to Provide Graphic Design Services for Whole Foods Grocery Stores in Colorado

ArtHouse Design Team to Provide Decor Refreshes, Department Branding & Signage for Three Whole Foods Grocery Stores in Metro Denver

DENVER, CO--(Marketwired - Nov 3, 2014) - ArtHouse Design (www.ArtHousedenver.com), a Denver-based graphic design studio offering branding, print, and electronic design, wayfinding signage programs, and environmental graphic design services worldwide, has been chosen by Whole Foods to provide retail grocery store design and signage design services, including: décor refreshes, grocery store department branding, grocery store signage, and grocery store wayfinding for three Whole Foods stores in metro Denver: Cherry Creek, Tamarac Street, and Capitol Hill stores.

Whole Foods management wanted to make each store regionally specific and authentic so the ArtHouse Design team looked to local history for design inspiration, according to Marty Gregg, ArtHouse Design Principal and Founder.

"Research showed that the area where the Whole Foods Cherry Creek store is located originally was known for its dairies, greenhouses and flower farms, so the graphics the ArtHouse Design team designed for the Cherry Creek Whole Foods store emphasize imagery and graphics with stylized flower patterns and farm animals," said Mr. Gregg. "Designs for the Tamarac Street Whole Foods reflect an 'urban farmhouse' look and feel. For the decidedly more urban Capitol Hill Whole Foods store, we designed a more gritty look, and ArtHouse Design actually hired a tattoo artist to develop some graphics that we incorporated into the look and feel of the décor refresh for the Capitol Hill Whole Foods grocery store in central Denver."

"This commission to provide branding, grocery store design services, and grocery store signage for Whole Foods fits ArtHouse Design's sweet spot," said Mr. Gregg. "Our job is to take a physical area, and apply branding, design, graphics, and signage to pump it full of color, vitality, whimsy, and information, for a better customer experience, and to enhance the Whole Foods brand."

About ArtHouse Design
Founded in 1996, ArtHouse Design offers strategic consulting and graphic design services for print, electronic, way-finding, and other three-dimensional design applications worldwide. The firm's extensive body of work includes branding, logos, corporate identity programs, brochures, advertising, direct mail, book design, posters, and Web sites, and strategic way-finding and signage programs for everything from university campuses, cities, and massive hospital complexes to themed retail environments. Martin ("Marty") Gregg is a founding principal of ArtHouse Design. He holds more than 25 years of experience as a graphic designer and creative director, and has been a member of the advisory board to Colorado State University's design department. In 2002, Mr. Gregg was named to the Mayor's Committee on Vital Signs for the City and County of Denver, on which he continues to serve. He also speaks nationwide on design issues to a wide variety of audiences. ArtHouse Design can be reached at: 303.892.9816, or www.ArtHousedenver.com.

Contact Information

  • Media Contact:
    Courtney DeWinter
    DeWinterComm Marketing & PR Denver
    303.572.8180
    www.DeWinterComm.com