SOURCE: dotmailer Inc.

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April 11, 2016 11:00 ET

Denver-Based Lingerie Retailer SOL Teams With dotmailer to Build Customer Engagement and Loyalty

LAS VEGAS, NV--(Marketwired - April 11, 2016) - dotmailer, a leading email and cross-channel marketing automation platform, has been selected by Denver-based merchant SOL (Store of Lingerie) to support its emerging ecommerce business and customer engagement strategy. dotmailer will further SOL's mission to bring the same superior customer service found in its physical, brick-and-mortar retail location to customers online. 

SOL was founded by two sisters, Jeanie Peterson and Cindy Johnson, who have been running the business for 19 years. Their team of employees are trained, personalized "fitters" who focus on selling confidence, comfort and fun.

"Building relationships with our customers has been the cornerstone of SOL. But in order to grow, we need our technology to support and enhance this same mission. For example, recognizing a customer's birthday or first anniversary of a purchase from SOL is really important," said Jeanie Peterson, founder and business development manager, SOL. "dotmailer's email marketing automation platform makes it simple and cost-effective to reach out to our customers in a regular, meaningful and personalized manner. We can also measure these interactions to help build retention and loyalty."

Using dotmailer, SOL now has the ability to:

  • Enhance the productivity of its limited, dedicated marketing team of only two. Marketing automation provides a way to reach hundreds of SOL's customers thereby freeing store owners to focus on growing the business in other ways;
  • Move beyond list building to sending automated campaigns. Now SOL can use the learnings from customer engagements with the communications to further nurture them -- e.g. recognize birthdays/anniversaries;
  • Increase customer acquisition and sales profitability to the website.

"SOL has carved out a great customer niche and it's clear why those customers keep coming back: top-notch service. Cultivating these relationships is key to building their brand," said Tink Taylor, dotmailer's Founder & President. "We are excited to be part of SOL's digital customer journey."

Leveraging best-of-breed solutions
dotmailer is part of the Magento ecosystem as a top Platinum technology partner and integrates seamlessly with their next generation commerce platform Magento 2.0. SOL was one of the first ecommerce sites in North America to migrate to the Magento 2.0 platform. In the first six weeks of implementation, SOL's online revenue grew 104 percent. The combination of dotmailer and Magento helps retailers like SOL maximize the digital commerce opportunity and unlock an unparalleled level of marketing insight.

Technology in Action at Magento's Imagine Commerce 2016
dotmailer will be exhibiting its portfolio of solutions in booth 304 at Magento's Imagine Commerce conference in Las Vegas held on April 11-13, 2016. To book a one-on-one demonstration of the dotmailer platform at the conference, contact For more information about the show, visit:

About dotdigital Group PLC 

dotmailer is the email marketing automation platform of the dotdigital Group PLC (LSE: DOTD). It enables companies to use transactional, behavioral and social data to design, test and send powerful automated campaigns. Established in 1999, dotmailer is a global company with more than 200 employees and B2C and B2B enterprise and SME clients across 150 countries. Key ecommerce clients include Vizio, Converse, Paul Smith, Elemis and Paperchase.

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