SOURCE: NewsGator Technologies, Inc.

February 25, 2008 09:00 ET

Denver Post Selects NewsGator Widgets to Extend Its Brand & Expand Ad Revenue Opportunities

NewsGator's Widget Services Allow Colorado's Largest Newspaper to Engage Readers With Portable, Interactive News

ORLANDO, FL--(Marketwire - February 25, 2008) - NewsGator Technologies, Inc. today announced that the Denver Post has selected NewsGator's widget services to virally distribute its sports, political and breaking news across the Web. With these widgets, Denver Post will extend its brand and drive ad revenue by engaging readers with social interaction features and enabling readers to port news to their favorite Web sites.

The Denver Post has deployed three widgets using NewsGator's services: All Things Broncos, dedicated to news and information about the Denver Broncos football team; Politics West, for political updates from Colorado; and Breaking News, providing constantly updated news from Denver and the rest of Colorado. Each widget contains the latest relevant stories, continuously updated from the Denver Post and other sources, as well as social interaction features like rating, commenting and e-mailing to friends. Additionally, with one click, readers can add these widgets to their favorite networking and personalized Web sites such as NetVibes, Facebook, iGoogle and PageFlakes.

With its widgets, Denver Post can syndicate branded content across the Web and increase readers' engagement with its content. This expanded reach and greater user interaction can be tracked using NewsGator's extensive reporting capabilities, enabling Denver Post to drive additional ad revenue through higher click-through rates and increased page views.

"We are always looking for ways to use the Web to increase our readership and get our content in front of as many people as possible," said Mark Cardwell, managing editor, digital media & strategic development of the Denver Post. "NewsGator's widget services help us spread our content virally by giving people a useful, fun tool that encourages interaction and drives traffic to our site. The end result is an increase in traffic, a more engaged and interested readership and ultimately, better ad revenue."

"The way audiences are interacting with print and online media companies is changing, and as a consequence, the requirement to deliver portable, viral content so that as many people as possible will see the content and the brand in places other than that company's Web site is critical," said Jeff Nolan, vice president, NewsGator Software-as-a-Service. "The Denver Post is doing just that, giving its most popular content legs, so that readers can see it, interact around it and take it with them, creating a user-driven experience around its news. This portability drives not only readership, but gives the Denver Post extended reach and better monetization of its Web properties."

NewsGator widget services are part of NewsGator Software-as-a-Service, which encompasses the company's syndication and data services offerings and helps media companies, content publishers and advertisers engage audiences through the use of social media and Web 2.0 technologies. NewsGator's Web 2.0 syndication products, including personalized RSS readers, Widget Framework, Community Publisher and Widget Ads, give companies the tools they need to enable their audiences to create, subscribe and interact with the most relevant content while staying within the company's brand. NewsGator Software-as-a-Service is in use by some of the world's largest media companies and brands, including CNN, Media General, National Geographic, Newsweek, CBS News, the San Francisco Chronicle, USA Today and Discovery Communications. For more information, please visit:

About NewsGator Technologies, Inc.

NewsGator Technologies is a pioneer in RSS and Enterprise 2.0 technologies. Headquartered in Denver, Colo., NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit

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