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Denver Post Selects NewsGator Widgets to Extend Its Brand & Expand Ad Revenue Opportunities
NewsGator's Widget Services Allow Colorado's Largest Newspaper to Engage Readers With Portable, Interactive News
| Source: NewsGator Technologies, Inc.
ORLANDO, FL--(Marketwire - February 25, 2008) - NewsGator Technologies, Inc. today announced
that the Denver Post has selected NewsGator's widget services to virally distribute its sports, political and breaking
news across the Web. With these widgets, Denver Post will extend its brand and drive ad revenue by engaging
readers with social interaction features and enabling readers to port news
to their favorite Web sites.
The Denver Post has deployed three widgets using NewsGator's services: All Things Broncos, dedicated to news
and information about the Denver Broncos football team; Politics West, for
political updates from Colorado; and Breaking News, providing constantly
updated news from Denver and the rest of Colorado. Each widget contains the latest relevant stories, continuously updated from the
Denver Post and other sources, as well as social interaction features like
rating, commenting and e-mailing to friends. Additionally, with one click,
readers can add these widgets to their favorite networking and personalized Web sites such as
NetVibes, Facebook, iGoogle and PageFlakes.
With its widgets, Denver Post can syndicate branded content across the Web
and increase readers' engagement with its content. This expanded reach and
greater user interaction can be tracked using NewsGator's extensive
reporting capabilities, enabling Denver Post to drive additional ad revenue
through higher click-through rates and increased page views.
"We are always looking for ways to use the Web to increase our readership
and get our content in front of as many people as possible," said Mark
Cardwell, managing editor, digital media & strategic development of the
Denver Post. "NewsGator's widget services help us spread our content
virally by giving people a useful, fun tool that encourages interaction and
drives traffic to our site. The end result is an increase in traffic, a
more engaged and interested readership and ultimately, better ad revenue."
"The way audiences are interacting with print and online media companies is
changing, and as a consequence, the requirement to deliver portable, viral
content so that as many people as possible will see the content and the
brand in places other than that company's Web site is critical," said Jeff
Nolan, vice president, NewsGator Software-as-a-Service. "The Denver Post is
doing just that, giving its most popular content legs, so that readers can
see it, interact around it and take it with them, creating a user-driven
experience around its news. This portability drives not only readership,
but gives the Denver Post extended reach and better monetization of its Web
properties."
NewsGator widget services are part of NewsGator Software-as-a-Service,
which encompasses the company's syndication and data services offerings and
helps media companies, content publishers and advertisers engage audiences
through the use of social media and Web 2.0 technologies. NewsGator's Web
2.0 syndication products, including personalized RSS
readers, Widget Framework, Community Publisher and Widget Ads, give
companies the tools they need to enable their audiences to create,
subscribe and interact with the most relevant content while staying within
the company's brand. NewsGator Software-as-a-Service is in use by some of
the world's largest media companies and brands, including CNN, Media
General, National Geographic, Newsweek, CBS News, the San Francisco
Chronicle, USA Today and Discovery Communications. For more information,
please visit:
http://www.newsgator.com/Business/WidgetFramework/Default.aspx
About NewsGator Technologies, Inc.
NewsGator Technologies is a pioneer in RSS and Enterprise 2.0 technologies.
Headquartered in Denver, Colo., NewsGator develops and markets RSS
aggregation solutions for individual end users, enterprises and online
content providers. Using NewsGator products and solutions, businesses and
consumers can subscribe to news, information, podcasts and other relevant
content more efficiently and effectively than with traditional channels.
With NewsGator, users have access to RSS information via the Web, Microsoft
Outlook, mobile devices and both Windows- and Mac-based desktop clients.
All NewsGator products synchronize seamlessly, enabling users to read their
RSS feeds anywhere, anytime, with any device. For more information, visit
www.newsgator.com.