SOURCE: Informa Research Services, Inc.

Informa Research Services, Inc.

July 11, 2011 14:09 ET

Deposit Rates at 28-Year Low According to Informa Research Services

CALABASAS, CA--(Marketwire - Jul 11, 2011) - According to experts at Informa Research Services, Inc., a subsidiary of Informa plc (LSE: INF), deposit accounts are currently earning some of the lowest rates witnessed in the last 28 years (http://www.informars.com).

With 6-month certificate of deposit (CD) rates averaging a scant 0.37% nationwide, the outlook for savers is not too encouraging. Rates on deposit products across the board have been on a downward trend for a number of years; however, most recently, these rates have been on a steady decline since October 2008. To put this in perspective, when Informa Research Services began researching the financial industry in March 1983, a consumer could expect to earn over 9% on a 6-month CD (Source: FDIC).

"Since Informa began researching financial products in 1983, we've never witnessed rates this low," says Ray Montague, Manager of Deposit Research at Informa. Deposit rates do tend to correlate with the Fed Funds rate over time, and the Fed Funds rate is currently at a historically low level. "We are helping our clients prepare for the next few years. We provide the research and information necessary to develop new innovative products and diversify their current product portfolio."

For more than 28 years, Informa Research Services has helped financial institutions know their competitive marketplace. Informa delivers market research and competitive intelligence for the financial industry, and provides the nation's top financial institutions accurate and timely competitive intelligence coupled with expert analysis and insight necessary to make more informed decisions. Informa's research extends beyond just interest rates to competitive intelligence, gap analysis, and mystery shopping for sales and service evaluation and regulatory compliance testing.

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About Informa Research Services, Inc. (www.informars.com)
Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc., provides the financial industry's most extensive array of market research and decision-support information.

Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states, and including all of the top 100 financial institutions. Informa conducts the finest mystery shopping and market research studies available, delivering accurate and relevant measurements in the areas of competitive performance, employee sales and service, regulatory compliance testing, closed account research and customer retention.