October 03, 2012 09:00 ET

Derek Cardigan Eyeglasses Debut in Flo Rida's "I Cry" Music Video

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 3, 2012) - World hip-hop artists continue to embrace the geek chic look permeating Hollywood. In his music video, "I Cry", released yesterday, Flo Rida's crew is featured wearing big bold frames with math symbols, the signature design of's Derek Cardigan private label.

"It's fun to see eyewear becoming more and more of a fashion staple with many of today's biggest hip hop artists," said Michelle Lane,'s principal eyeglass designer and stylist. "From Will.I.Am to T.I. and Flo Rida, hip hop artists are re-establishing glasses as a statement of confidence and style."

Hip hop artists have been setting trends for years, so it's only natural they would pave the way for glasses. Other artists pioneering the trend include the iconic Kanye West and Jay-Z. While it's no stretch to assume these artists are the least likely to attain geek status, Derek Cardigan's thick black frames and quirky math symbol accents, have a certain "cool factor" that is undeniable.

Check out's blog, the Look, to see exclusive video footage from Flo Rida's music video and to see more of the latest styles in hip hop glasses. New video content will be featured regularly in the coming weeks.

About ( is the planet's biggest online eyewear company. empowers customers to easily browse, try on and buy eyewear-saving time, money and sanity. We believe that you will be so blown away by the experience, and become a customer for life, that your first pair of glasses is free. With every pair purchased, donates a pair to someone in need through its Change the View project. Founded in 2000, designs, produces and distributes the largest selection of eyeglasses and contact lenses on the Internet, including a unique combination of designer eyeglasses, contact lenses, sunglasses and vision care accessories. services customers in more than 150 countries through the Coastal Contacts, Inc. family of websites including:,,,,,,,, and

Contact Information