June 03, 2014 12:00 ET

derma e® Renews PR Engagement With LFPR

IRVINE, CA--(Marketwired - Jun 3, 2014) - Irvine-based PR firm LFPR, LLC is proud to announce that it will continue to serve as the public relations Agency of Record for derma e®, a California-based brand of natural skin care products. LFPR will direct the award-winning skin care company's national public relations and strategic communication initiatives.

LFPR was first awarded the AOR contract by derma e® in 2013 and has played a significant role in communicating the brand's message to consumers and the industry at large. LFPR has driven publicity for the brand's 30th year of providing conscientious consumers with safe, effective skin care products.

2014 promises to be an exciting year for derma e®, with new facial wipes and sun care launches, expanding distribution and several awards on the horizon.

derma e® products are sold in domestic retailers such as Whole Foods Market, Sprouts, the Vitamin Shoppe, ULTA, CVS and in over 25 countries worldwide. derma e® is a proud member of the National Products Association (NPA) that supports the natural health industry and the Green America Business Network that is committed to eco-sustainable business practices. What's more, derma e® formulas are 100% cruelty-free and vegan -- it does not test finished formulas on animals nor use animal by-products in its formulas.

"It has been such a great year working with the derma e® team, and we're thrilled to be continuing our relationship," said Shana Starr, managing partner at LFPR. "We not only believe in the brand's commitment to quality and wellness, but we are also big fans of its products, which makes promoting derma e® all the more meaningful."

"I have been extremely impressed with the quality and attentiveness of the LFPR account team," said Jennifer Norman, vice president of marketing for derma e®. "It is uncommon to find PR partners who are such a pleasure to work with that actually deliver such strong results. I would recommend LFPR to anyone."

For more information on derma e®, visit

About LFPR
LFPR is a nationally recognized public relations firm that specializes in designing and executing comprehensive communication campaigns. The firm serves as brand ambassador to its clients' desired audience as well as the media. LFPR offers turnkey PR solutions that elevate a client's message above the media chatter, securing coveted press coverage, increasing awareness and generating desired ROI. LFPR offers a full range of public relations services including: content creation, media relations, social media, product review programs and crisis communication. Based in Irvine, CA, LFPR has been providing PR services to corporate, consumer, and non-profit industries since 2007. For more information call 949-502-6200 or visit

Contact Information

  • For more information, please contact:
    Shermineh Rohanizadeh
    949-502-6200 ext 223