SOURCE: MarketLive

MarketLive

August 14, 2012 10:00 ET

Designed for Outdoors Selects MarketLive to Launch eCommerce Sites

Designed for Outdoors, a Customer-Centered Team of Outdoor-Relaxation eCommerce Sites, Joins MarketLive's Jump Start Program to Launch Series of Sites Beginning With hammockcompany.com

PETALUMA, CA--(Marketwire - Aug 14, 2012) - MarketLive, Inc., the leader in enterprise-class eCommerce software and solutions, today announced Designed for Outdoors has chosen MarketLive to launch multiple eCommerce websites. The Hammock Company (www.hammockcompany.com) will be the first site to launch. Designed for Outdoors offers a large selection of products for outdoor living. The company is home to premium quality outdoor rugs and handmade outdoor furniture and accessories.

Designed for Outdoors selected MarketLive based on its superior technology and long-term partnership approach; a strong cultural fit with the family-owned business. As part of MarketLive's Jump Start Program, Designed for Outdoors will cost effectively launch all-encompassing eCommerce sites with the features, functionality, and performance once reserved only for the largest retailers like Amazon. Features and functionality include advanced segmentation, user interface flexibility, fully integrated email, a highly sophisticated search engine, superior personalization capability as well as integrated social and mobile.

Designed for Outdoors offers a wide selection of outdoor living products including hammocks, rugs, chairs, curtains and outdoor living accessories. The Designed for Outdoors family includes Outdoor Pillows Only, Outdoor Rugs Only, Outdoor Curtains Only, The Hammock Company and Adirondack Chairs Only.

"We were looking for an eCommerce technology provider that could grow with us," said BJ Smith, Multimedia Marketing Director for Designed for Outdoors. "With MarketLive, we're able to co-develop and expand our business rapidly. We are able to add multiple sites with sophisticated features and functionality while freeing up our IT resources. The combination of MarketLive's stellar technology and partnership approach is the absolute perfect fit for Designed for Outdoors." 

"We're thrilled to be teaming up with Designed for Outdoors," said Mark Pierce, MarketLive CEO. "Designed for Outdoors has an impressive history and very exciting growth plans. We look forward to playing a strategic role in the company's growth as we partner to expand their online business."

About Designed for Outdoors
Based in North Carolina, Designed for Outdoors, LLC is dedicated to offering a versatile line of products for outdoor living. Since 2001, they have offered casual furniture designed to maximize the enjoyment of outdoor spaces. The HammockCompany.com, their premier store, features a complete line of outdoor décor including rope and canvas hammocks, porch swings, outdoor curtains, outdoor rugs, hammock accessories and outdoor rope furniture. OutdoorRugsOnly.com is the largest Internet retailer of outdoor rugs offering more than 20 brands. AdirondackChairsOnly.com offers various brands and collections of wood and polywood chairs, furniture, and accessories. OutdoorCurtainsOnly.com offers various lines of outdoor curtains and outdoor curtain hardware to build an outdoor room that is sure to impress. So go ahead and extend the comfort of your home to your outdoors!

About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Helzberg, and Party City, Armani/Exchange, and many others.

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