September 13, 2009 19:00 ET

Designer Shoes Totter-Up Home Contents Value

MANCHESTER, UNITED KINGDOM--(Marketwire - Sept. 13, 2009) - As filming gets underway for the latest Sex And The City movie, the world's leading shoe designers are preparing for millions of women wanting a piece of 'Carrie Bradshaw' style.

Spotted on set in New York wearing a Pounds Sterling 1,975 Christian Louboutin Pigalle gold sequinned heels and a white Halston dress, Sarah Jessica Parker certainly looked the part of fashion guru and writer Carrie.

As expensive high fashion shoes become increasingly popular, Swinton is warning women to check they have adequate home insurance.

Steve Chelton, Insurer Development Manager at Swinton, the UK's leading high street retailer of home insurance, said: "Designer shoes are becoming an increasingly popular amongst women, often exacerbated by shows such as Sex And The City. With many top designers to choose from, such as Manolo Blahnik, Jimmy Choo and Proenza Schouler, women can pay up to Pounds Sterling 2,000 for a single pair of shoes.

"Swinton is finding that as many as 24% of women own more than one pair of designer shoes which can quickly bump up the value of their home contents. We would urge anyone with an expensive footwear collection to evaluate its worth and check that their home insurance provides full cover. In some cases, it might even be worth taking out additional cover for particularly expensive items."

The most expensive pair of shoes in the world was a pair of Ruby Slippers created by reputed designer Ronald Winston. They featured 4,600 rubies of 1,350 carats, are worth $3 million and were only ever worn once by the late Judy Garland.

For more information contact Michael Travers or Anoushka Foster at Manchester PR agency SKV Communications on 0161 838 7770.

About Swinton

- With 580 branches nationwide Swinton is the UK's largest high street insurance retailer

- Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community

- Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance

- With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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