July 27, 2005 13:01 ET

Designers, Researchers & Marketers to Bridge the Gap at Annual Packaging Conference

Experts Discuss One of the Most Important Influences to the In-Store Decision Process -- the Package

CHICAGO, IL -- (MARKET WIRE) -- July 27, 2005 -- Top packaging designers, researchers and marketers will come together at the 7th annual Market Research & Development for Package Design conference, September 21 - 23, 2005, at the W Chicago City Center. This annual gathering is the forum for leaders with multiple points of view -- graphic design, structural design, research and marketing -- to "bridge the gap" and share ideas about how to extract quantifiable value from a brand's package to make an impact on the business. The theme of the 2005 event is "Manage the Process from A to Z to Ensure Package Survival & Success."

Featured speakers at the event include Becky Walter, Director, Human Subject Testing & Aesthetics, Kimberly-Clark; Joy Ganvik, Director of Consumer Insights & Intelligence, Motorola; Laura Bix, Assistant Professor, School of Packaging, Michigan State University; Roni Scheller, Senior Packaging Engineer, Cadbury Adams; Mark Friedlander, Senior Category Information Manager, Kraft Foods; Tricia Frawley, Director, Global Brand Business, McDonald's; and Jim George, Editor-in-Chief, Shelf Impact!

The 2005 conference, hosted by the Institute for International Research (IIR), features more sessions and speakers than ever before. In addition to the featured speakers, insights will be shared by leaders from BP Lubricants, Dell, Sunbeam, Procter & Gamble, Diageo, Case Logic, Godiva, Clorox, E&J Gallo Winery and Dunkin' Brands.

Two interactive workshops will be held on Wednesday, September 21, 2005, to provide attendees with the opportunity to learn one-on-one with industry experts. Workshop topics include, "Using Research to Drive, Measure & Value Packaging Innovation" and "Connecting Trends, Consumers and the Package Design Process."

Conference chairman is James Sorensen, Senior Vice President, Sorensen Associates. Conference sponsors and supporters include Webb Scarlett deVlam, Product Ventures, Harris Interactive, LAGA, Competitive Innovation, Ipsos-Insight, Perception Research Services, Goodwin, Sorensen Associates,,,, Shelf Impact! and Color Marketing Group.

Registrations are currently being accepted and the $200 discount ends Friday, August 5, 2005. Group discounts are available. For more information and to register, call (888) 670-8200, email or visit:

About the Event Organizer

The Institute for International Research (IIR) is the world's largest conference company and has been the leader in the provision of business information for over 20 years. IIR produces over 5,000 events annually through our network of offices in over 35 countries. For further details please visit us online at

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