SOURCE: Packaged Facts

June 24, 2008 10:18 ET

Despite Hard Times, U.S. Consumers Splurge on the Sexy Things in Life

NEW YORK, NY--(Marketwire - June 24, 2008) - Economic pressures on consumers lately are not expected to impact the fashionable intimate apparel industry. According to Packaged Facts' "U.S. Market for Intimate Apparel," the market is appealing to retailers because it has higher profit margins than regular apparel, drives store traffic and boosts customer loyalty. In 2007, Packaged Facts estimates the lingerie market rang up nearly $10 billion in sales.

While the market grew modestly between 2002 and 2007, it seems that women's intimate apparel has found a hot spot. Sexy/fantasy/trashy lingerie has seen significant growth in small, specialty lingerie companies that link their undergarments with accessories, novelties and adult toys. Escalation in sales of these foxy garments can be attributed to the Internet, which has helped small start-up companies flourish.

Full-figured lingerie is another key factor in the intimate apparel market. With the expansion in the women's plus-size clothing market (which generates $22 billion in annual sales) comes lingerie that fits the full-figured woman. In 2007, intimate apparel sales accounted for more than 10% of all plus-size apparel and that number is expected to increase.

"In the battle for tightly held consumer dollars, size is no longer enough," notes Cathy Minkler, Editor of Packaged Facts. "Players in the apparel industry will need innovation and original business models to stay in fashion."

"U.S. Market for Intimate Apparel" analyzes the competitive landscape of the market, profiles the major lingerie makers and retailers and discusses their key business strategies. The report also analyzes the major trends prevalent in the lingerie market. The information contained in this study was compiled from both primary and secondary research, including consultations with industry experts, on-site inspections of major retail outlets, analysis of information from trade press, apparel and organic-product trade associations, retail journals, marketer publications and press releases, and other relevant sources. Sales figures are based on a comprehensive evaluation of various current market estimates and growth trends. For further information visit: http://www.packagedfacts.com/Women-Intimate-Apparel-1684530/

Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services. For more information visit www.packagedfacts.com, or contact Jenn Tekin at 240-747-3015 or jtekin@marketresearch.com.

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