SOURCE: Destination British Columbia

Destination British Columbia

April 21, 2016 17:53 ET

Destination BC Announces $3.6 Million for Tourism Projects Across British Columbia

VANCOUVER, BC--(Marketwired - April 21, 2016) - Destination BC is providing $3.6 million to support more than 110 projects across British Columbia in fiscal 2016/17 to foster community-based tourism activities, the corporation announced today.

Under its new application-based Co-op Marketing Partnerships Program, Destination BC is enabling partnerships between local tourism groups that share common marketing goals, to leverage funding to maximise marketing impact and raise BC tourism revenues. Groups include community consortiums and sectors such as golf, wine, mountain biking and fishing. Destination BC's budget for the 2016/17 intake is $3.3 million -- an increase of $1.0 million over previous budgets for community and sector co-op marketing programs. Programs will focus on alignment with BC's tourism brand, and activities such as website and map creation, event promotion, media outreach and social media programs, to draw travellers to communities around the province.

To enable visitor servicing innovation, the new application-based Visitor Services 2016 Innovation Fund provides support to members of British Columbia's Visitor Services Network Program. Representing projects in all regions of the province, the budget for the 2016/17 intake is $300,000, an increase of $100,000 over the previous year's pilot program budget. The Innovation Fund projects will focus on local efforts to expand the delivery of visitor services including mobile kiosks, roaming visitor counsellors, electronic touch screen kiosks, enhanced social media visitor services efforts, and more.

For each new program, Destination BC gathered input from community consultation sessions throughout BC in 2014 and 2015. Each program's design and guidelines reflect the valuable feedback from this consultation process.

The tourism industry is helping fuel the provincial economy, which is expected to lead the country in economic growth in 2016 and 2017. The industry is showing excellent growth and has huge opportunity ahead. In 2014, the tourism generated $14.6 billion in revenue, a 5.1% increase over 2013. 2015 was a banner year, with international overnight custom entries to BC rising by 7.9% over 2014.


Marsha Walden, Vice President, Destination and Industry Development, Destination BC:

"Destination BC's corporate strategy is designed to encourage collaboration and innovation at the community and regional levels. With the development of these new programs, based on consultation with industry stakeholders across the province, we are able to expand the reach of BC's dynamic tourism brand and support the delivery of remarkable experiences for travellers, which will ultimately encourage repeat visitation."

Shirley Bond, Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour:

"The Province supports Destination BC's new Co-op Marketing Partnerships Program, to promote community-level tourism projects throughout British Columbia. By bringing together local and regional partners, Destination BC can align funding and coordinate efforts to encourage visitors to spend time in regions right across the province."

About Destination BC:

Destination BC is an industry-led Crown corporation that works collaboratively with tourism stakeholders across the province to coordinate marketing at the international, provincial, regional and local levels. For more information about Destination BC's programs and services, please visit:

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Destination BC Co-op Marketing Partnerships Program 2016/17
Participating Communities
(*DMO= Destination Marketing Organisation)
Communities and Community Consortiums   Region
Lillooet   Cariboo Chilcotin Coast
Interlakes   Cariboo Chilcotin Coast
Bella Coola Valley   Cariboo Chilcotin Coast
Gold Rush Trail (Communities from New Westminster to Barkerville)   Cariboo Chilcotin Coast and Vancouver, Coast and Mountains
Columbia Valley (Invermere, Panorama, Fairmont Hot Springs and Radium Hot Springs)   Kootenay Rockies
Fernie, Cranbrook, Kimberley, Panorama, Radium Hot Springs and the Regional District of East Kootenay   Kootenay Rockies
Lower Columbia (Rossland, Warfield, Trail, Montrose, Fruitvale, Regional District of Kootenay Boundary Area A, Regional District of Kootenay Boundary Area B, Red Mountain Resort)   Kootenay Rockies
Nelson Kootenay Lake (Nelson, Balfour, Ainsworth Hot Springs, Kaslo, Eastshore)   Kootenay Rockies
West Kootenays (Kaslo, New Denver, Nakusp)   Kootenay Rockies
Haida Gwaii (Masset, Port Clements, Queen Charlotte, Skeena Queen Charlotte Regional District)   Northern BC
Prince George and Regional District Fraser Fort George   Northern BC
Smithers   Northern BC
Prince Rupert   Northern BC
Kitimat Stikine (Kitimat Stikine Regional District, Nisga'a Lisims, Stewart, Terrace)   Northern BC
Bulkley Nechako (Regional District of Bulkley Nechako, District of Houston, Village of Granisle, Village of Burns Lake, Village of Fraser Lake, District of Fort St. James)   Northern BC
North East BC Communities - Alaska Highway (Dawson Creek, Northern Rockies Regional Municipality, Fort St John, Taylor, Hudson's Hope, Chetwynd, Pouce Coupe, Tumbler Ridge)   Northern BC
Boundary Country (Regional District of Kootenay Boundary, Big White Ski Resort)   Thompson Okanagan
Gold Country (Ashcroft, Cache Creek, Clinton, Lillooet, Logan Lake, Lytton, Merritt, TNRD area E "Bonaparte Plateau" (70 Mile House, Green Lake, Loon Lake) TNRD Area I "Blue Sky Country" Hat Creek, Spences Bridge, Walhachin, TNRD Area J "Copper Desert" Country (Savona, Tunkwa Lake, Deadman Valley), TNRD Area M (Upper Nicola, Lower Nicola, Quilchena, Douglas Lake) and TNRD Area N (Brookmere, Aspen Grove). With boundaries roughly defined as: Jesmond, Lillooet, Kanaka Bar, Brookmere, Barton Lake, Lac Le Jeune, Bonaparte Lake and Green Lake, Thompson Nicola RD)   Thompson Okanagan
North Thompson Valley (Thompson-Nicola Regional District Blue River, Lower North Thompson Valley, Wells Gray, Valemount, Sun Peaks)   Thompson Okanagan
Similkameen Valley (Town of Princeton, Village of Keremeos, Okanagan-Similkameen Regional District areas B, G and H)   Thompson Okanagan
Shuswap, Kamloops, Sun Peaks   Thompson Okanagan
NK'MIP Resort Association (Osoyoos Indian Band, Osoyoos, Oliver)   Thompson Okanagan
Lumby & District Chamber of Commerce   Thompson Okanagan
Shuswap (Columbia Shuswap Regional District including Salmon Arm, Sicamous, Enderby, Chase, and CSRD Electoral Areas C, D, E, and F)    
Penticton, Naramata, Summerland   Thompson Okanagan
Fraser Valley (Langley, Abbotsford and Chilliwack)   Vancouver, Coast and Mountains
Lower Mainland (Vancouver, Abbotsford, Chilliwack, Langley, Surrey, Richmond, Burnaby, White Rock, North Vancouver, New Westminster, Coquitlam)   Vancouver, Coast and Mountains
Regional Circle Farm (Abbotsford, Langley, Maple Ridge, Chilliwack, Harrison)   Vancouver, Coast and Mountains
Vancouver Attractions Group   Vancouver, Coast and Mountains
Sunshine Coast   Vancouver, Coast and Mountains
Surrey, Delta, White Rock   Vancouver, Coast and Mountains
Scenic 7 (Agassiz, Coquitlam, Fraser Valley Regional District, Harrison Hot Springs, Harrison Mills, Hope, Maple Ridge Mission, Pitt Meadows)   Vancouver, Coast and Mountains
Hope, Cascades & Canyons (Fraser Valley Regional Districts A (Boston Bar, North Bend), B (Sunshine Valley, Dogwood Valley, Emory Creek, Yale, Spuzzum), and D (Bridal Falls and Popkum))   Vancouver, Coast and Mountains
Sea to Sky Cultural Connector (Squamish, Whistler, Pemberton)   Vancouver, Coast and Mountains
Sea to Sky Mountain Bike Tour (Squamish, Whistler, Pemberton, Sunshine Coast, Bridge River Valley)   Vancouver, Coast and Mountains
Bowen Island   Vancouver, Coast and Mountains
BC Ale Trail (Sunshine Coast, Nanaimo, Comox Valley, Port Moody, Whistler, Victoria)   Vancouver, Coast and Mountains, and Vancouver Island
Cortes Island   Vancouver Island
Go Vancouver Island (Parksville Qualicum Beach, Ucluelet, Tofino, Cowichan, Comox Valley)   Vancouver Island
Parksville Qualicum Beach   Vancouver Island
The REAL West Coast & "Canada's Surf Highway" (Port Alberni, Ucluelet, Tofino)   Vancouver Island
Share Vancouver Island (Nanaimo, Sooke, Tofino)   Vancouver Island
Nanaimo & Region Top Ten (Tourism Nanaimo, City of Nanaimo, Electoral Area A (Cassidy Cedar, Yellowpoint, South Wellington), Electoral Area B (Gabriola, DeCourcy, Mudge Islands), Electoral Area C (Extension, Arrowsmith-Benson, East Wellington, Pleasant Valley))   Vancouver Island
Hornby Island   Vancouver Island
Southern Gulf Islands (Galiano Island, Pender Island, Salt Spring Island, Mayne Island, Saturna Island)   Vancouver Island
Comox Valley (Courtenay, Comox, Comox Valley Regional District)   Vancouver Island
Sooke to Port Renfrew, and Sidney   Vancouver Island
Cowichan Valley (Cowichan Valley Regional District from Mill Bay to north of Ladysmith)   Vancouver Island
Quadra Island   Vancouver Island
Vancouver Island North (Port Hardy, Port McNeill, Alert Bay, Port Alice, RD Mount Waddington)   Vancouver Island
Destination BC Innovation Fund 2016/17
Participating Communities
Community   Name of Innovation Proposal
Lillooet   Lillooet Community Ambassador Program
Cranbrook   Visitor Centre 2.0: Social Media Reporters Network
Kaslo/New Denver/Nakusp   Cross Community Engagement & Accessibility Enhancement to Portal Kiosk Pilot Project
Nelson   Creating Remarkable West Kootenay Experiences
Revelstoke   Mobile Events Ambassador
Sparwood   Electronic Interactive Touch Screen Kiosk
Trail   Info-To-Go: Explore Your Trail
Burns Lake   Mobile Visitor Services Enhancement
Chetwynd   Info On-the-Go Visitor Services
Dawson Creek   Mobile Visitor Centre
Fort Nelson   Northern Rockies Mobile Visitor Services
Fort St John   Remote Visitor Information Centre
Prince George   Hello PG Community Ambassador Program
Prince Rupert   Visitor Services Mobile Kiosk Program
Queen Charlotte   Community Engagement & Technology Enhancement
Tumbler Ridge   3D Maps Proposal
Armstrong   ASK US! Tourism Day & Familiarization Tours
Enderby   Information Kiosk
Grand Forks   'Picture this … your Grand Forks experience starts here.'
Greenwood   Enhancing website for mobile compatibility & better SEO (Search Engine Optimization)
Kamloops   'Kamloops on Demand'
Kelowna   Community Engagement Initiative
Lumby   'Discover our Edge'
Okanagan Connector   Improving accessibility for the Visitor Centre
Oliver   Wine Capital of Canada Visitor Outreach
Penticton   Spring Fling
Princeton   'Your Town' info show
Sicamous   'Info on the go'
Valemount   Roaming Visitor Information Counsellors & Nature Interpreters
Vernon   Pingstreet - Tourism Based Mobile Application
Abbotsford   Mobile Visitor Services Enhancement
Chilliwack   Chilliwack Inter-Community Familiarization Tour
Delta   Outreach & Service Enhancement Project
Hope   Mobile Visitor Services
Langley   1.' Ask Langley' Visitor Servicing Ambassadors
    2. 'Look at Langley' Product Preview Showcase
    3. 'Ask Langley' key card inserts
Mission   Tourism Mission website enhancement & mobile capability
New Westminster   Westminster Quay Interactive Kiosk
Powell River   Roaming Ambassadors
Sechelt/Gibsons   BC Ferries Mobile Visitor Information Site
Squamish   #ExploreSquamish Street Team Enhancement Project
Alert Bay   Accessibility, Community Engagement and Technology
Campbell River   Campbell River Community Outreach Project
Chemainus   'Meet the Buses'
Comox Valley   Online Visitor Servicing Enhancement Project
Duncan   'Info On-the-Go' & Community Engagement
Gabriola Island   Wave of Hospitality
Nanaimo   Visitor Services Enhancement Project
Parksville   Tourist Information Kiosk
Port Alberni   Mobile Website/iPad implementation
Qualicum Beach   2016 Qualicum Beach Visitor Services Mobile Counsellor - Phase 2
Sidney   Community Ambassador Program 2016
Tofino/Ucluelet   Connecting & Collaborating on the Coast: Enhanced visitor services & public Wi-Fi

Contact Information

  • Media Contact:

    Destination BC
    Media Relations
    Tel: 604.660.0424
    Email: Email contact