SOURCE: Destination Cellars

September 10, 2007 10:15 ET

Destination Cellars Fortifies Roots With Partner and Member Growth

Luxury Destination Wine Club Expands Winery Partnerships and Corporate Memberships

STONE RIDGE, VA--(Marketwire - September 10, 2007) - Destination Cellars, the first and only luxury destination wine club, today announced recent expansion of its prestigious winery partner network and the increasing popularity of its corporate membership. Founded in 2006 and headquartered in Virginia, Destination Cellars offers its personal and corporate members exclusive access and tailored experiences at more than 70 prestigious winery properties around the world.

"Our winery partners, like our members, are held to the highest level of standards," said David Keuhner, founder and CEO of Destination Cellars. "With a cap on the number of partners and members that we entertain, we are not looking to become the biggest and fastest growing destination club. It is only after careful evaluation of market and clientele trends that we consider extending our winery partnerships."

Destination Cellars currently partners with wineries in seven different countries including France, Spain, Italy, New Zealand, Australia, Portugal and the USA. Winery partners in these countries include Wine Spectator Top 100 award winners: Kosta Browne, Sonoma Valley, USA; Two Hands, Barossa Valley, Australia; and Chateau Pichon-Longueville, Bordeaux, France. Destination Cellars is looking to supplement this offering in the coming months with esteemed wineries in South America, South Africa and Washington State. To guarantee its members receive the best travel services available, all travel coordination and concierge requests for Destination Cellars members are provided by American Express Travel. When not traveling to enjoy wine, members can take advantage of appraisal and storage expertise for their personal cellars from winery service partner Cellar Advisors.

From intimate tastings and fine dining, to cave exploration and biodynamic seminars, Destination Cellars creates private "once in a lifetime" experiences, opening the world of wine to members desiring an extraordinary and memorable journey. Each experience is personally crafted to fit the individual's unique needs based on their custom-built preference profile. Membership is ideal for the individual wine aficionado, but is increasingly enjoyed by the employees and business affiliates of corporate members.

"Companies today are looking to provide unique employee incentives and sought-after partner perks," said Chad MacDonald, CEO of ServiceForce. "Food and wine remain the top interests of executives. We have found that our corporate membership to the club helps us to lure and retain the best talent while also entertaining our valuable partners."

Destination Cellars memberships are offered in three different categories: vintage, classic and corporate. The vintage membership is limited to 25 lifetime members, while the classic membership is restricted to 475 members total. Corporate memberships are custom designed based on number of employees and desired number of experiences.

About Destination Cellars

Founded in 2006, Destination Cellars is the first and only luxury destination club that offers affluent wine, food and travel enthusiasts personalized access to prestigious winery properties around the world. Individual and corporate club members enjoy exclusive, tailored experiences at more than 65 of the world's finest wineries spanning six countries. From intimate tastings and fine dining, to cave exploration and biodynamic seminars, Destination Cellars creates private "once in a lifetime" experiences, to ensure it opens the world of wine to those who desire an extraordinary and memorable journey. Destination Cellars has built an esteemed network of partners to guarantee its members receive the best services available, including American Express Travel, which provides all concierge and travel services for Destination Cellar experiences.

For more information on Destination Cellars membership, visit http://www.destinationcellars.com or contact us at 703-327-3109.

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