SOURCE: Destination Cellars

Destination Cellars

July 12, 2011 09:00 ET

Destination Cellars Partners With Inspirato

DULLES, VA--(Marketwire - Jul 12, 2011) - Destination Cellars, the first and only luxury destination wine club, today announced a new partnership with Inspirato, a new members-only luxury vacation club. Current Destination Cellars members will receive preferred pricing instead of the standard $15,000 membership fee for Inspirato. Inspirato members will receive preferred pricing on all Destination Cellars custom wine experiential travel including private wine tastings, lunches, dinners, cooking lessons and wine blending sessions at more than 150 wineries around the world. They will also have access to Destination Cellars private online portal, which offers the ability to purchase wines and have the product shipped directly to their travel destination or personal residence.

"Our new partnership with Destination Cellars is a natural one," said Ben Rule, head of business development and strategy, Inspirato. "We are both like-minded companies that share the same philosophy: to offer access to carefully chosen luxury products that can be enjoyed with family and friends."

Inspirato is a new members-only vacation club that changes the way luxury travelers spend quality vacation time with their family and friends. Members receive luxury at a value with a one-time initiation fee of only $15,000 and gain access to a growing portfolio of over $100 million dollars of luxury vacation homes in Anguilla, Aspen, Mexico, Hawaii, Tuscany and more. Since inception, Inspirato has had one mission -- to revolutionize the way luxury travelers spend quality vacation time with their family and friends. And it has clearly worked; with over 500 satisfied members to date, Inspirato is firmly committed to delivering the best value promise in the industry.

"We are always looking ahead for new ways to enhance our member offering," said David Keuhner, founder and CEO, Destination Cellars. "Inspirato is a strategic partner well poised to help us in this effort."

About Inspirato
Inspirato marks the intersection of luxury villa rental programs and the private vacation club industry. To gain access to Inspirato's club-controlled portfolio of homes and services, members pay a one-time initiation fee of $15,000 and a small annual renewal fee of $2,500. Inspirato's everyday vacation rates are exclusive to members and are an amazing value -- often as much as 80 percent below the market rate. For more information about Inspirato, visit

About Destination Cellars
Founded in 2006, Destination Cellars is the first and only luxury destination club that offers affluent wine, food and travel enthusiasts services including custom "wine experience" travel, direct to consumer wine sales, private wine events and wine cellar management. Individual and corporate club members enjoy exclusive, personalized access to more than 100 of the world's finest wineries spanning seven countries. A licensed wholesaler and retailer, Destination Cellars has cultivated some of the top wines in the world and assist clients with acquiring these hard to find wines through its private labeled online wine portal. Destination Cellars has built an esteemed alliance network to guarantee its members receive the best services available, including MasterCard, YPO, TIGER 21, Exclusive Resorts, Merrill Lynch, VIP Desk, Cellar Advisors, YouthQuest Foundation and The Brenda MacDonald Melanoma Research Foundations.

For more information on Destination Cellars, visit or contact us at 866-920-9463.

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