October 08, 2009 11:30 ET

Destination Cellars Raises Awareness for Early Dectection of and Cure for Melanoma Skin Cancer

Company Sponsors and Supports Brenda MacDonald Melanoma Research Foundation Charity Event

DULLES, VA--(Marketwire - October 8, 2009) - Destination Cellars, the first and only luxury destination wine club, today announced that it is helping to raise awareness for early detection of and finding a cure for melanoma -- one of the nation's most deadly, fastest growing cancers. Specifically, Destination Cellars is working with The Brenda MacDonald Melanoma Research Foundation to raise funds and secure auction items tied to the charity's upcoming First Annual Wings of Hope Gala in Washington, D.C.

"Often I'm privileged to develop strong bonds with my clients, as I learn their passions, meet their family and friends and help develop custom wine experiences catering to their personalities," said David Keuhner, founder and CEO of Destination Cellars. "Sometimes my best clients become close friends as is the case with Chad MacDonald. I'm thrilled to support a cause so near and dear to his heart that affects so many Americans and is especially pertinent to wine enthusiasts, vineyard workers and owners, and golfers who are regularly exposed to the sun more than most."

As a sponsor of D.C.'s First Annual Wings of Hope Gala, Destination Cellars has been working for the past two years to reach out to the company's clients and partners including business owners, professionals and celebrities to acquire donations for the event's live and silent auctions. To date, donations secured include:

--  Wine from some of the world's top wineries such as Kosta Browne, Lail
    Vineyards, Terlato Wine Group, and Castello Banfi
--  3L bottle of Monogram from Domaine Serene
--  Signed memorabilia from PGA Tour pro Jerry Kelly
--  Four box seats tickets to an Atlanta Braves game from Career Sports
    Entertainment
--  Rounds of golf for three people from PGA Tour pro Parker McLachlin and
    LPGA Tour pro Meaghan Francella
    

One supporter with a particularly sentimental motivation for donating is owner of Napa Valley's Hourglass vineyard Jeff Smith. Smith lost his father 10 years ago to melanoma; as such he will be honoring his father's memory by donating an autographed magnum of his limited-production award-winning wine.

"Having experienced a very personal loss to this disease it was important for us to get involved. Considering that global climate change may have a dramatic effect on the potential for greater occurrences, finding a cure is paramount," said Jeff Smith, Hourglass.

An evening of diamonds, champagne, casino gaming, silent and live auctions, music, dancing, fine cuisine and award winning wines, DC's First Annual Wings of Hope Gala will be held on Saturday, November 7, 2009 at 7 p.m. ET at the Trump National Golf Club in Potomac Falls, Virginia. Tickets are $125 per person, if you register before October 23, 2009. Sponsorship opportunities are still available.

The Brenda MacDonald Melanoma Research Foundation was founded in 2005 by Destination Cellars' board member and friend Chad MacDonald and his three sons after losing Brenda MacDonald, wife and mother, to melanoma. The organization is committed to supporting medical research, educating individuals and acting as an advocate for the melanoma community to raise the awareness of this disease and help find a cure. In the last four years, the foundation raised more than $1,000,000, using the funds to increase awareness through its association with The Melanoma Research Foundation and to award grants to dedicated research scientists to help find a cure for melanoma.

According to The Melanoma Research Foundation, the largest private, national organization devoted to melanoma in the United States, skin cancer is the most common form of cancer in the U.S. and melanoma is one of the fastest growing, most deadly forms of skin cancer. It can strike men and women of all ages, all races and skin types. With a one in 50 lifetime risk of developing melanoma, nearly 69,000 Americans are expected to be diagnosed with the disease in 2009, resulting in 8,650 deaths or one person every hour. However, if melanoma is recognized and treated early, it is almost 100 percent curable. This is why raising awareness and early detection are critical.

About Destination Cellars

Founded in 2006, Destination Cellars is the first and only luxury destination club that offers affluent wine, food and travel enthusiasts personalized access to prestigious winery properties around the world. Individual and corporate club members enjoy exclusive, tailored experiences at more than 100 of the world's finest wineries spanning seven countries. From an intimate wine tasting and fine dining experience, to cave exploration and bio-dynamic seminars, Destination Cellars creates private "once in a lifetime" experiences, to ensure it opens the world of wine to those who desire an extraordinary and memorable journey. Destination Cellars has built an esteemed alliance network to guarantee its members receive the best services available, including YPO, TIGER 21, Exclusive Resorts, Merrill Lynch, Hardin & Associates, VIP Desk, MacArthur Beverage and Cellar Advisors.

For more information on Destination Cellars membership, visit http://www.destinationcellars.com or contact us at 703-327-3109.

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