SOURCE: Dethrone Royalty Holdings, Inc.

October 16, 2013 08:30 ET

Dethrone Royalty Holdings, Inc. Enters Into Exclusive License Agreement With Throwdown® Industries Holdings, LLC

Exclusive Agreement Paves Way for New Product Launch of Throwdown® Beverages

CAVE CREEK, AZ--(Marketwired - Oct 16, 2013) - Dethrone Royalty Holdings, Inc. (OTCQB: DRHC) (the "Company") is pleased to announce the signing of an exclusive license agreement with Throwdown® Industries Holdings, LLC, in order to create a new line of Sport Performance Drinks under the trade name, Throwdown® Beverages.

Under the terms of this new agreement, the company. has the right to use the Throwdown® trademark, throughout the United States and Canada, for the manufacturing, distribution and sales of their complete line of sports performance drinks, in addition to any additional lines of non-alcoholic beverages.

Michael Holley, Dethrone Royalty Holding's President, stated, "We are extremely pleased with the signing of this new exclusive Licensing Agreement with Throwdown® Industries. For over a decade, the Throwdown® name has been synonymous with quality, innovation and superior performance in the impact sports industry. Already known for their functional equipment, training gear, apparel and accessories, this new line of performance sport drinks will be an excellent addition to the portfolio of Throwdown® branded products." He also stated, "We are proud to align ourselves with Throwdown® Industries and their management, and look forward to establishing a long term relationship as we begin to make Throwdown® beverages a household name."

"The Throwdown® Performance Beverage launch is a perfect extension to our current portfolio of products as well as our latest launch of fitness equipment," replied, David E. Vautrin, Throwdown Industries, Chief Executive Officer. He also stated, "Combining our line of high performance fitness equipment and training gear with the Throwdown® Performance Beverage will be beneficial on many levels. The Throwdown leadership team has extensive experience in the beverage category and has a lot of confidence in the success of the new beverage product line."

Dethrone Royalty Holdings, Inc. plans to immediately file for a corporate name and stock symbol change as soon as applicable in order to reflect the Company's current changes and direction of their business plan.

Please see the Company's current 8K filing with the SEC for further information.

About Dethrone Royalty Holdings, Inc.
Dethrone Royalty Holdings, Inc. has created a new beverage segment through its wholly owned subsidiary, Dethrone Beverage Company, which manufactures and distributes a line of sport performance beverages. Dethrones sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the fuel necessary to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks in order to broaden our appeal and expand our target market. Unlike other competitors in the performance or energy drink markets, Dethrone beverages are sugar free and extremely low in calories and caffeine. This makes Dethrones beverages first to market and one of a kind.

About THROWDOWN®
Throwdown is a pioneer in Impact and Action Sports product development and an industry leader in combat sport innovation. Founded in 2003, with its roots in Mixed Martial Arts, the company is one of the leading brands in the multi-billion dollar Impact and Action Sports Market with a full portfolio of cross training equipment, cages, racks, rings, performance gear and apparel. Throwdown's products are designed with superior performance, innovation and authenticity to empower athletes and provide them the competitive edge to prevail... ANYTIME ANYPLACE.™ For more information on Throwdown, please visit www.Throwdown.com

Safe Harbor
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Dethrone Royalty Holdings, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Dethrone Royalty Holdings, Inc.'s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Dethrone Royalty Holdings, Inc.'s filings with the Securities and Exchange Commission.

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