SOURCE: Dethrone Royalty Holdings, Inc.

September 12, 2013 08:30 ET

Dethrone Royalty Holdings, Inc. Picks up Athlete Endorsements as Its Latest High Performance Sports Beverages Penetrate the U.S. Market

CAVE CREEK, AZ--(Marketwired - Sep 12, 2013) - Dethrone Royalty Holdings, Inc. (OTCQB: DRHC) (the "Company") is pleased to announce the endorsements of two additional professional athletes with Professional NHRA Funny Car Drag Racer Ron Capps and NFL Pittsburgh Steelers running back Isaac Redman.

Ron Capps coming off of a remarkable 2012 racing year with his Don Schumacher racing team is a four time runner up in the NHRA Funny Car World Championships. This elite drag racer currently ranks third in Funny Car event titles and recently passed up drag racing legend Don "The Snake" Prudhomme with 38 career victories.

Isaac Redman is the current starting running back for the NFL Pittsburgh Steelers. A Division-II standout out of Bowie State University in Bowie, Maryland, Redman rushed for 3,300 yards during his 4 year tenure with the University and still holds the records for rushing yards in a single game with 218 yards and 1,512 yards in a single season.

Michael Holley, Dethrone Royalty Holding's President, stated, "Both athletes are welcomed additions to the Dethrone family of athletic endorsers who now currently stand at eight." He also stated, "As we seek greater market penetration in both the performance and energy drink spaces, we are extremely pleased with the overall feedback and responses that we continuously receive from professional athletes and the average consumer. Whether you're a professional athlete or weekend warrior, our product provides a unique blend of carefully formulated supplements, hydration and energy that cannot be found in a single drink format anywhere else in the world. We look forward to adding more endorsements from athletes in various disciplines in the very near future."

The Company is also pleased to announce the hiring of Infinity Global Consulting Group, Inc. to spearhead multi-faceted responsibilities with Dethrone Royalty's public entity, which will include Public Relations, Shareholder Relations and the introductions of middle-tier Investment Banking and Private Equity Groups. Joseph M. Vazquez III, Infinity Global Consulting Group, President, stated, "As a former professional racer and current competitive athlete, I know firsthand of the needs for this type of product for athletes and the unique business opportunities this creates for Dethrone's line of beverages. I look forward to helping Dethrone Royalty become a leader in a market space that has yet to see this type of product until now." 

About Dethrone Royalty Holdings, Inc.

Dethrone Royalty Holdings, Inc. has created a new beverage segment through its wholly owned subsidiary, Dethrone Beverage Company, which manufactures and distributes a line of high performance sports beverages under the Trade Name, Dethrone Beverages. Dethrones sport beverages are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the fuel necessary to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between energy, supplements and hydration drinks in order to broaden our appeal and expand our target market. Unlike other competitors in the performance or energy drink markets, Dethrone beverages are sugar free and extremely low in calories and caffeine. This makes our product first to market and one of a kind.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Dethrone Royalty Holdings, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Dethrone Royalty Holdings, Inc.'s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Dethrone Royalty Holdings, Inc.'s filings with the Securities and Exchange Commission.

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