ESPOO, FINLAND--(Marketwire - Feb 25, 2013) -
Latest imaging, location and social applications deliver many features
- Burton and GoPro build exclusive experiences using Nokia imaging
- Exclusive Foursquare for Nokia Lumia app leverages voice integration and
augmented reality technology
- WhatsApp amplifies reach with Nokia Asha dual SIM family
- Modernized Foursquare and Line apps introduced for Nokia Asha smartphones
- Exclusive Tumblr experience developed for Windows Phone 8
- JobLens uses augmented reality to revolutionize work searching
Barcelona, Spain - Today at Mobile World Congress, Nokia announced a range
new applications for Nokia Lumia and Nokia Asha devices, many using unique
platform and device enablers to deliver better quality application
To encourage further innovation, Nokia also announced the Asha Developer
Competition, a contest to encourage developers to create high quality
applications for Nokia Asha Touch smartphones. The competition is open to
developers worldwide and will award cash prizes and Nokia promotions for
applications in four categories: music and entertainment; games; utilities
productivity; and news and information. The new apps will be judged on
creativity, user experience and market potential.
"Quality is at the center of our strategy with developers," said Marco
senior vice president, Developer Experience. "By making available key
enablers in location, music and imaging we help developers do their best
for Nokia. Quality, tailor-made apps translate into increased consumer
engagement, which is the key for ecosystem success."
Taking advantage of imaging innovation
The GoPro Windows Phone 8 app allows action sports enthusiasts to connect
Nokia Lumia 920 via WiFi to a GoPro HERO3 or HERO2 camera. They receive a
preview with which they can record videos and capture photos, access and
all of the camera settings, and view the latest videos and photos of the
The Nokia exclusive picture-in-picture (PIP) feature overlays the Nokia
camera view on top of the GoPro camera's live view and allows consumers to
capture photos using Nokia's industry-leading camera technology.
"Delivering top-flight image quality is at the heart of everything GoPro
said Justin Wilkenfeld, Senior Director of Lifestyle Marketing, GoPro. "The
combination of Nokia's best-in-class camera technologies and the Windows
8 platform allows our consumers to do more with their HERO3 and HERO2
That's one of the reasons we're committed to offering new features to our
Windows Phone 8 app." The GoPro Windows Phone 8 app will be available this
spring from the Microsoft Windows Phone Store.
The Burton app is the ultimate snowboarding companion, featuring Burton
Sequencer, a camera lens that leverages Nokia imaging technology to combine
sequence of action shots taken with the Nokia Lumia camera in a single
Burton Forecast provides up-to-the minute snow and weather conditions at
favorite ski resorts. Coming soon, Burton Friends will feature an augmented
reality-based friend finder, making it easy to locate friends on the
app also boasts Burton Tune up, a feature that leverages Nokia Music APIs
enable consumers to listen to a continuously updated selection of Burton
playlists from within the application.
"Our collaboration with Nokia continues to give our customers around the
the best possible experience on any mobile platform," said Nick Sargent,
Director of Strategic Alliances at Burton. "We are committed to providing
customers with the best entertainment, location data and information.
apps capabilities are world-class, and that is evident through the
features of the Burton app."
The latest augmented reality, location, NFC, and app-to-app functionality
Nokia and Foursquare collaborated on two Foursquare app variants for
Phone. First to market, and available for all Windows Phone 8 devices, will
version with new features, including voice integration, which allows people
use voice commands to detect what's trending and to search nearby places.
app will be NFC-enabled for content sharing, friend requests, and
check-ins. It also integrates with Nokia Maps for a seamless app-to-app
Nokia will also bring to market a second version of Foursquare, exclusive
Nokia Lumia. This version includes the capabilities of the one available
Windows Phone 8 devices, and adds augmented reality to enhance the
experience through Nokia Lumia camera lenses.
Foursquare also plans to introduce a modernized app experience for Nokia
smartphones. "Nokia is a valued partner for Foursquare," said Dennis
CEO and co-founder of Foursquare. "Nokia's mobile platform expertise,
consumer and distribution reach, and commitment to work with us make it
to deliver a great user experience to the Foursquare community. We are
forward to seeing the Windows Phone 8 and Asha apps go live around the
late Q1 and early Q2, 2013."
The highly anticipated official Tumblr Windows Phone 8 app will soon be
available for all Windows Phone and Nokia Lumia customers. The Tumblr app
allow on-the-go posting of text, images, video, audio, links, quotes, and
and will let people follow and experience the world's creators seamlessly
through the Tumblr dashboard. Additional features include Windows Phone
exclusive voice command integration and use of Live Tiles to display the
"We're excited to offer Tumblr to millions of creators worldwide on the
Phone platform," said Derek Gottfrid, Tumblr's VP of Product. "Windows
offers a fresh and fast-growing opportunity for our community to create and
share what they love with the world."
JobLens connects the physical world with social networks to revolutionize
way job-seekers find employment. The app integrates camera functionality
augmented reality and Nokia Maps to offer a 'Jobs Near Me' function, which
job openings inside office buildings and establishments based on the
location. It also makes it easy to get to job interviews with 'Get You
navigation and to find jobs with Indeed, the world's most comprehensive
engine for jobs. Featuring patent pending technology, JobLens personalizes
job search using social connections from sources such as LinkedIn and uses
proprietary algorithms to drive recommendations and geo-tag job listings.
Consumers will be able to check salary ranges with data from Salary.com and
neighborhood demographics from Zillow. The app will actively push
jobs based on a consumer's profile and search history, allow people to pin
jobs-based Live Tiles to their Start screen, share jobs with friends, and
resumes in SkyDrive.
Better social experiences
WhatsApp, which supports Nokia Asha single SIM smartphones, will soon offer
support for Asha dual SIM and unveil new features that deep link to the
platform. WhatsApp will also continue its development on Windows Phone 8
new features and a new user experience.
"Nokia has been an important partner to WhatsApp for many years," said
Arora, VP of Business Development, WhatsApp Inc. "Delivering WhatsApp on
Asha dual SIM smartphones in early Q2, while building on the momentum with
Lumia for Windows Phone 8, fulfills our goals of ensuring that our
around the world can continue to communicate seamlessly with the most
people in their lives. We look forward to great things ahead with Nokia."
Line is a messaging application for smartphones known for its lovable
characters. For its first Asha app, Line will unveil four varieties of
stickers - Moon, Cony, Brown and James - while enabling 1:1 chat and group
"The cooperation with a global player such as Nokia is indeed an honor,"
Morikawa Akira, CEO of NHN Japan. "The partnership opportunity with Nokia
Asha smartphones will serve as an important platform for improving
towards Line's global service and attracting more new consumers
After making Line publicly available in March of 2013, we look forward to
working with Nokia to deliver more capabilities for Asha smartphone
Nokia is a global leader in mobile communications whose products have
integral part of the lives of people around the world. Every day, more than
billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit
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Source: NOKIA via Thomson Reuters ONE