MINNEAPOLIS, MN--(Marketwired - Feb 4, 2014) - Wireless Ronin Technologies, Inc. (OTCQB: RNIN), a leading digital marketing technologies solutions provider, has published a new white paper emphasizing the importance of developing a comprehensive in-store digital content strategy prior to implementing a digital marketing solution.
Initial planning is critical in establishing the technical framework and workflow definitions for a digital network. A content strategy will dictate which types of digital devices should be used, where they should be located in the store, and how often the content should be updated. It provides the stable foundation on which to apply ever-changing communication objectives.
This white paper provides a guide to thinking about and documenting an in-store digital content strategy by breaking down the strategy development process into 5 simple steps:
Step 1: Identify Business Objectives
Step 2: Create an Audience Profile
Step 3: Identify Content Assets
Step 4: Consider Timing
Step 5: Identify How You'll Measure Impact
The result is a digital marketing system and methodology that supports a company's unique business environment and delivers the contextual content required to produce meaningful results.
To view the white paper in its entirety, click here.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies, Inc. (WRT) is a pioneering marketing technologies company. WRT combines interactive digital media -- signage, kiosks, mobile, social media and web -- to create 360-degree solutions so companies will be "Communicating at Life Speed®" to deliver the right content at the right place at the right time. WRT's turnkey approach includes strategic consulting, creative development, installation, hosting, training and support. Since launching its cloud-based RoninCast® content management platform in 2003, WRT has become the leading digital marketing provider for large-scale deployments in retail, automotive, food service and public venues. The company is headquartered in Minneapolis, Minnesota; its common stock trades on the OTCQB as "RNIN."