SOURCE: Devicescape


April 25, 2013 20:16 ET

Devicescape Reveals Benefits of Public Wi-Fi for Carriers at Informa Wi-Fi & Small Cells North America Conference

Devicescape Also Participated in Panel on "Finding Value in Venue & Retail Wi-Fi Connectivity"

SAN BRUNO, CA--(Marketwired - Apr 25, 2013) - Devicescape today presented the benefits of implementing Wi-Fi offload at the Informa Wi-Fi & Small Cells North America conference in Boston. Devicescape Chief Marketing Officer David Nowicki presented a case study from a recent deployment together with a Devicescape mobile operator customer. The topics covered included:

  • Enhancing customer experience
  • Faster speeds, data plan savings and automatic connections
  • Integrating public Wi-Fi into a heterogeneous network strategy
  • Usage results from the commercial rollout of Devicescape's Curator Service
  • The business case for Wi-Fi offload and intelligent network selection

Devicescape also spoke in a panel session titled "Finding Value in Venue & Retail Wi-Fi Connectivity." Nowicki detailed Devicescape's experience with its PopWiFi proximity marketing service for venue owners offering amenity Wi-Fi. Nowicki joined representatives from Fon, Real Wireless and WaveSpot for the session moderated by Wireless 20/20 Principal Analyst Haig Sarkissian. The panelists explored:

  • Consumer interaction and business analytics -- leveraging Wi-Fi networks for a multi-channel in-store retail experience
  • What do retailers and venue owners need to know? Building an effective analytics dashboard
  • Who owns the data? Information sharing & dissemination

As the demand for mobile data continues to present challenges for mobile operators, there is a struggle to balance consumer satisfaction and quality of experience (QoE) with modern competitive pricing models. Devicescape, a pioneer in intelligent network selection and provider of the world's largest Curated Virtual Network of over 12 million amenity Wi-Fi hotspots, enables mobile operators to magnify data capacity-reach while elevating the "always best connected" experience.

For more information, or to schedule a meeting with Devicescape to learn more about Wi-Fi offload and intelligent network selection solutions, please contact Caitlin Mattias, Engage PR for Devicescape, at

About Devicescape
Devicescape moves beyond Wi-Fi Offload and uniquely combines intelligent network selection with the world's largest curated virtual network of high-quality Wi-Fi hotspots. This enables mobile operators to magnify their capacity-reach and elevate the "always best connected" experience. Headquartered in San Bruno, California, Devicescape is privately held by leading venture capital companies including Kleiner Perkins Caufield & Byers, August Capital, Jafco Ventures, and Enterprise Partners. For more information visit

Contact Information

  • Media Inquiries
    Caitlin Mattias
    Engage PR for Devicescape
    +1 510-748-8200 x203
    Email Contact

    Ash Plaskett
    Babel PR for Devicescape
    +44 (0)20 7434 5554
    Email Contact