SOURCE: Devicescape


June 13, 2013 07:00 ET

Devicescape to Present Case for Curated Amenity Wi-Fi and Carrier HetNet Strategies

CTO John Gordon to Discuss Mobile Operator Business Case for Leveraging Curated Public Wi-Fi at Telecom Council Forum

SAN BRUNO, CA--(Marketwired - Jun 13, 2013) - Devicescape today announced that CTO John Gordon will participate in a panel titled "Making the Case for Carrier-Grade Wi-Fi" at the Telecom Council of Silicon Valley's Mobile Forum: HetNets, taking place June 13, at Ruckus Wireless in Sunnyvale, Calif.

In an effort to address rising mobile data usage, carriers are investigating a variety of approaches to developing a heterogeneous network or "HetNet." Devicescape, a provider of Wi-Fi offload and intelligent network selection services, recognizes Wi-Fi as a core approach to balancing cost and network capacity. For operators that have already deployed the Devicescape Curator Service, the concerns over rising data usage have been eased, while still maintaining a high quality user experience. But as LTE and LTE-advanced make their way into networks, do operators still need Wi-Fi to balance the data demand on cellular networks? This panel will make the case for use of Wi-Fi and will discuss how Wi-Fi is being adapted to play an ongoing role in operator HetNet strategies. Joining Gordon in the discussion will be Bill Kish, CTO at Ruckus Wireless, and Subil Marolia, VP of Product Management at Smith Micro.

Devicescape curates and automates the world's largest network of amenity Wi-Fi hotspots, enabling mobile operators to magnify their capacity-reach and elevate the "always best connected" experience. To create a true carrier-grade HetNet that combines both an extensive Wi-Fi network and high quality of experience (QoE), mobile operators around the world integrate Devicescape's Curator Service into their existing network infrastructure. The Curator Service offers seamless access and intelligently connects mobile devices to Devicescape's Curated Virtual Network (CVN) of over 12 million amenity Wi-Fi hotspots, providing operators an economical solution and delivering an optimal customer experience.

To learn more, attend the panel session at 10:55 a.m. on June 13, visit or follow Devicescape on Twitter at @Devicescape.

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About Devicescape
Devicescape moves beyond Wi-Fi Offload and uniquely combines intelligent network selection with the world's largest curated virtual network of high-quality Wi-Fi hotspots. This enables mobile operators to magnify their capacity-reach and elevate the "always best connected" experience. Headquartered in San Bruno, California, Devicescape is privately held by leading venture capital companies including Kleiner Perkins Caufield & Byers, August Capital, Jafco Ventures, and Enterprise Partners. For more information visit

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