SOURCE: DeVito/Verdi


March 08, 2010 12:36 ET

DeVito/Verdi Steals the Show With 'Best of the Best Among All Ads' Live-Vote Award at the 2010 RACie Award Show

Radio Ad for Pest Control Company Squashes the Competition; New York Ad Agency Checks-Out With Nine Wins for Print, Radio and Television Work on Behalf of Retail Clients

NEW YORK, NY--(Marketwire - March 8, 2010) -  New York advertising agency, DeVito/Verdi, came out on top at the 2010 RACie Awards, walking away with nine honors, including the 'Best of the Best Among All Ads' award for Ehrlich, which was selected during a final, live-vote at the show among top retail marketing executives. 

Presented by the Retail Advertising and Marketing Association to honor the best advertising campaigns in the retail industry, the 'Best of Best Among All Ads' award was a great win, as the radio spot was competing against TV and all other forms of marketing-communications from Sears, Wal-Mart, Home Depot, JCPenny, Ralph Lauren and others major players.

The radio commercial titled, 'It's OK,' was a stand-out to judges for getting across its unexpected, humorous message about Ehrlich's reliable and immediate pest control services.

"A strong, simple idea that resonates will always win regardless of the magnitude of its competition or the size of their budgets," said Ellis Verdi, president of DeVito/Verdi.

DeVito/Verdi checked out with nine wins across six categories. The agency dominated the 'broadcast radio' category, as all four finalists were its clients. Ehrlich took gold, competing against two spots for National Thoroughbred Racing and one for Legal Sea Foods. In the 'print/single media campaign' category, DeVito/Verdi earned three bronze awards for Mt. Sinai, along with a bronze prize in the 'magazine' category. Abington Memorial Hospital also took bronze in the 'print/newspaper' segment; meanwhile, Ehrlich swept up two more trophies with a silver award in 'TV' and a bronze in 'print/newspaper.'

The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association of over 1,500 retail, marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas. RAMA sponsors the annual Retail Advertising Conference, the largest single gathering of retail marketing and advertising professionals in the industry. It also produces the RACie Awards Competition, the most prestigious creative contest in retail.

About DeVito/Verdi
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.

DeVito/Verdi, which has been voted "Best Agency" six times over the last 12 years by the AAAA, has created some of the most memorable ad campaigns of the past 15 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as The National Association of Broadcasters, Sony, Canon, BMW, Circuit City, Daffy's, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, SteinMart, Reebok, Massachusetts General Hospital,, Office Depot, Legal Sea Foods, Mount Sinai Medical Center, North Shore/LIJ Hospital, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, CarMax, Sports Authority and others. For more information on DeVito/Verdi, visit

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    Stefanie Shuman