SOURCE: Warner Bros. Records

Warner Bros. Records

April 19, 2011 15:43 ET

DEVO to Launch Groundbreaking "What We Do" Interactive Video Today, Will Premier on Mashable.com

5-Track "What We Do: Electro-Devo Remix Cornucopia" Digital EP to Be Released April 26th

BURBANK, CA--(Marketwire - Apr 19, 2011) - DEVO, one of the world's most influential and innovative bands, will premier their brand new interactive video for the track, "What We Do" from their first studio album in nearly two decades, SOMETHING FOR EVERYBODY. Beginning today, "What We Do" will make its world premier on http://www.mashable.com/ for 24 hours.

This truly groundbreaking video was directed by DEVO's own Gerald Casale along with Kii Arens and Jason Trucco and features the members of DEVO along with a cast of characters. What makes the short film so unique is that the viewer has the option to scan the entire 360 degrees of the video viewing field to allow control of any focal point or character one chooses. At various intervals during the action, various characters will come into play performing a task or wearing a piece of DEVO merchandise. By clicking on the article, the viewer can directly access the Official DEVO Store and immediately purchase merchandise featured in the film. This level of user-friendly video technology is a first and DEVO are the perfect creative entity to introduce this visually compelling fan-centric medium to an awaiting world.

DEVO founding member and video co-creator explains: "The user/viewer is the director in this video. They decide what to see and when to see it in real time. They will be able to navigate and save a version of what they think others should see. It's like having a vote in Devo's creative process. It's truly interactive."

Be sure to visit http://www.mashable.com/ today to view "What We Do," right now and look for these stunning pieces of ever-fashionable DEVO-wear somewhere in the video:

I Heart DEVO Jr.'s T-Shirt

Sticky Buns Girl's Shorts

Reverse Evolution Jr.'s Tank Top

Down Below Boxers

Hot Dog Fresh Cycling Jersey

DEVO Energy Dome

Everybody Mask

DEVO Blue Energy Dome

Durka Durka Hoodie

Dance Party Jr.'s T-Shirt

3-DEVO Retro Specs

Panel T-Shirt (Turquoise)

The Official DEVO Yellow Suit

Astronaut Sleeveless Maxi-Turtleneck

Oh, No! It's DEVO T-Square T-Shirt

New Traditionalists V-Neck T-Shirt

Black Pompadour Wig

But wait, there's more! On April 26th, "What We Do: Electro-Devo Remix Cornucopia EP" will launch online only through all participating Digital retailers. The 5-track Digital Maxi Single will feature:

  1. "What We Do" (Single Edit) 3:09
  2. "What We do" (Static Revenger Remix) 6:22
  3. "What We Do" (Kinky Remix) 5:10
  4. "What We Do" (Avant Hard Remix) * 5:13
  5. "Freedom Of Choice' (Hoska & Osheen Last Minute Remix) * 5:26

Fun Fact: Tracks #4 "What We Do" (Avant Hard Remix) and #5, "Freedom Of Choice" (Hoska & Osheen Last Minute Remix) comes courtesy of the www.BeatPort.Com contest winners. Congratulations Avant Hard and Hoska & Osheen, you are now famous!

Deploy DEVO now: You know what to do and so do we. More DEVOrific news coming soon!

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