SOURCE: Devonshire Industries Ltd.

July 27, 2011 09:03 ET

Devonshire Expands Availability of Optico Wipes Into Global Markets

Expansion Into Japan, Taiwan and the U.S., Reinforces Ability to Safely Clean and Sanitize Optical and Electronic Surfaces

MONTREAL--(Marketwire - Jul 27, 2011) - Devonshire Industries Ltd. today announces the global expansion of its Optico wipes into Japan, Taiwan and the U.S. markets. Optico is a prepackaged wipe used to safely clean and sanitize prescription performance, protective eyewear and other sensitive optical and electronic surfaces. The product's new availability marks a significant milestone for the Canadian-based company as it continues to effectively clean surfaces and eliminate germs without the use of damaging chemicals.

Optico wipes were created in response to the widespread and growing use of LCD screens on personal electronic devices including laptops, smart phones, tablets and more. This growth created a strong demand for a safe, reliable, economical cleaning system to sanitize these everyday items, in addition to optical surfaces including prescription, performance and protective eyewear, products which can also be summed up as sensitive optical surfaces.

"People don't often think about the dirt, germs and oil that are present every day on their devices. Wiping the device on your shirt only transfers that dirt. By using Optico, you are eliminating the dirt and germs, while also cleaning the device," said Peter A.G. Hartlen, vice president and general manager for Optico. "We sell enough wipes for one to be used every second of every day in Canada. The expansion of the Optico wipe worldwide is a significant achievement not just for the organization but for consumers and businesses that use our product."

Optico performs various important functions such as preventing moisture buildup, repelling oils, and preventing dirt, dust and other particles from clinging to the optical or electronic surface. It safely cleans without abrasiveness, unlike traditional solutions which may contain harmful NPEs, ethyl alcohol or ammonia. The aerospace grade wipes are safe for use on today's growing collection of expensive sensitive optical surfaces.

About Optico:
A family owned business founded in Canada, Optico is a core division of Devonshire Industries Ltd. Optico cleaning wipes are available at all Costco Canada Locations, and are available on Amazon.com under the brand name iCloth. For more information, please visit the Company's website at http://www.optico.ca/eng/

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