Investments Hardware Ltd.

April 25, 2011 06:00 ET

DeWalt & UFC 129 to Rendez-vous at IHL

TORONTO, ONTARIO--(Marketwire - April 25, 2011) - Investments Hardware Ltd. (IHL) – a Vaughan-based construction supply superstore – is one of the first beneficiaries of a DEWALT/UFC sponsorship deal. DEWALT's "brand slogan 'Guaranteed Tough' is a perfect match that represents what the league and fighters stand for in the Ultimate Fighting Championship Series," stated Scott Moore, DEWALT's VP of Sales who was the lead architect of this match up. "DEWALT is proud to be a partner of UFC 129 in Toronto" continued Moore.

IHL's 3-day line-up will kick off at 6:00 am on Thursday, April 28th, 2011. Professional tradesmen and diehard DIY-ers alike are sure to get excited over this Knockout Sale. "It's big for us, big for UFC and BIG for DEWALT fans!" commented Joe Martino, IHL's VP of Operations as he is coming out of a meeting regarding the security requirements for this upcoming event. "Our sale events have always been popular with the professional contractors," continued Joe, "But, lately we have noticed a larger segment of our sales coming from ambitious homeowners who are starting to seek out better quality tools and supplies for their construction projects. Just as professional builders do, they're hunting for great value, consistent quality and most importantly excellent pricing. And you can ask around, this is our specialty!" exclaimed Joe.

At the moment, there is a plethora of activity going on at IHL, all painted in DEWALT's yellow and black. Staff from both DEWALT and IHL are working together to make sure the expected influx of DEWALT and UFC fans will be handled smoothly.

Attendees are encouraged to fill-in a ballot to win a DEWALT UFC package, featuring 2 tickets to UFC 129, with no purchase necessary. An autograph signing session by UFC fighter Phil "Mr. Wonderful" Davis will take place on Friday, April 29th, between 12:00 and 2:00 pm.

Contact Information

  • Investments Hardware Ltd.
    Amir Shingray
    127B Aviva Park Dr., Woodbridge, ON L4L 9C1
    416.748.0204 X: 209