SOURCE: Dewmar International BMC, Inc.

July 09, 2012 05:30 ET

Dewmar International BMC, Inc. Anticipates LEAN™ Brand Growth via Hip Hop Target Marketing

HOUSTON, TX--(Marketwire - Jul 9, 2012) - Dewmar International BMC, Inc. (OTCBB: DEWM) (OTCQB: DEWM) announces that it plans to aggressively pursue adding a number of popular and 'newcomer' hip hop artists to its marketing and advertising portfolio.

Recent research shows that the relaxation drink category was driven by almost 70% annual growth over the past 5 years. It is well documented that over 70 million Americans have trouble sleeping. Americans consume over $100 billion a year in products that help relax and manage the stresses of life, mostly including wine, beer, pills and related items for a quick fix. We now offer a simpler, safer alternative that happens to be a part of a long-term trend in the most influential music genre in the world -- HIP HOP!

Dewmar's founder & CEO, Dr. Marco Moran, stated, "For the past twenty years I've observed Hip Hop become a dominant economic force, building brands, and directly or indirectly influencing the aspirations and buying patterns of consumers of all ages." Dr. Moran continues, "As urban culture has permeated the mainstream, various sub-segments have emerged that transcend race, age and geography and are the new general market. Our brand captures the true essence of this yin-yang cultural effect."

Lean Slow Motion Potion™ comes in 3 tasty distinctive flavors -- Yella, Purp and Easta Pink -- whose brand names are voluntarily mentioned in hundreds of rap songs, many of which are by platinum album selling artists. These lyrics are aired daily on radio stations worldwide as well as on the many numerous Internet music sharing sites. Additionally, the trendy names of each flavor -- Purp, Yella and Easta Pink -- along with its repetitive mentions in popular media outlets becomes further admired by unsolicited newcomers which leads to an inherent broadening of the consumer base beyond its intended scope.

About Dewmar International BMC, Inc.

Dewmar International BMC, Inc. is an American-based new product development, manufacturing and marketing company. Dewmar's primary business strategy has been in creating exceptionally high profit-margin functional products for significant niche consumer markets after observing both their long-term cultural trends and relative social buying habits. The Company's flagship product, Lean Slow Motion Potion™, is rated as one of the top 3 national selling relaxation products of the purported 50 relaxation brands that are currently available on the market.

For more information about our Company please visit us at If you are a distributor or retailer acquiring about purchasing our product for resale, please contact us at 1-877-SIP-LEAN or 1-877-747-5326.

"This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, general economic conditions and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur."

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