SOURCE: Dewmar International BMC, Inc.

August 08, 2012 07:00 ET

Dewmar International BMC, Inc. Flagship Brand, Second Most Widely Distributed Relaxation Beverage in U.S.

HOUSTON, TX--(Marketwire - Aug 8, 2012) - Dewmar International BMC, Inc. (OTCBB: DEWM) (OTCQB: DEWM) announces that it believes that its flagship brand, Lean Slow Motion Potion™ has become the second most widely distributed relaxation beverage in the U.S. today.

Dr. Marco Moran, Dewmar's President and CEO, states, "Based upon what Dewmar's sales force has seen in the field over the past 12 months from accounts across America, as well as information that we have received from distributors from the East to West Coasts, we are confident that our brand is the second most widely distributed relaxation beverage in the U.S. market today. The first is Marley's Mellow Mood. This is primarily due to three key reasons (1) the popularity of their 3 good tasting relaxation teas as opposed to their two carbonated sodas (2) the brand image of iconic reggae master Bob Marley and (3) their investment of over a purported $1 million in combined paid slotting fees and free product to retail chain accounts in 2011." Dr. Moran continues, "As it pertains to carbonated relaxation beverages, based upon our data as well as limited Nielson C-store data, we anticipate Lean Slow Motion Potion™ to be the most widely distributed carbonated relaxation soda brand in convenience stores all across America for the past year." Moreover, Dewmar reports to have grown their brand over the past 3 years strictly based upon the sheer merits and popularity of the LEAN brand without paying one single dollar for slotting.

Dewmar plans to implement a number of strategies to capture additional market share primarily by strengthening its current and future distribution relationships with a number of its larger beverage distributors -- primarily a number of independent Budweiser and Miller/Coors distribution houses that have strong non-alcoholic beverage management teams. "We anticipate that we can at least double, if not triple, our distribution volumes with our large beer distributors by placing a full-time brand manager with a Lean Slow Motion Potion™ logo wrapped vehicle to work directly within that distributor's market," states Dewmar's President, Dr. Marco Moran.

Historically, numerous beverage industry reports show that full service direct-store-delivery (DSD) distributors primarily perform better in launching new brands when there is full-time staff available to represent the brand and keep the distributors' sales staff on their toes when it comes to promoting the brand to retail managers on a daily basis. Otherwise, new brands tend to get lost in the plethora of all the non-supported brands that the mega-distributors tend to bring on board over the years.

The Thursday, March 22, 2012 edition of CNBC's 'Hot Start Ups' offered a featured segment on relaxation drinks/beverages. During that segment, it was mentioned that as of 2011, the relaxation drink category was driven by almost 70% annual growth over the past five years. An estimated 70 million Americans have trouble sleeping according to that segment. Americans are consuming over $100 billion a year in products that help relax and manage the stresses of life, including wine, beer, pills, and other items. Lean Slow Motion Potion™ offers a safer, healthier and nondrug-induced alternative to the current most popular forms of non-exercise related relaxation and stress relief.

Dewmar currently ships its product to distributors in fifteen states who in turn place LEAN in retail C-store cold vault outlets in at least 28 states throughout the U.S. The Company intends to expand distribution of Lean Slow Motion Potion™ nationally through retailers across the country. The industry analysis company, IBIS World, projects domestic demand for soft drinks to increase over the next five years by more than $2 billion, potentially generating more than $46.8 billion by 2015 (see chart below). 1

Industry Data

   
Revenue
($m)
  Industry
Value Added
($m)
 
Establish-
ments


Enterprises


Employment
 
Exports
($m)
 
Imports
($m)
 
Wages
($m)
  Domestic
Demand
($m)
  CSD
Production
(Mil Gallons)
   
   
2001   38,255.1   7,173.6   1,317 959 80,819   307.5   899.5   3,645.5   38,847.1   15,143.9
2002   41,960.6   6,812.4   1,324 956 75,740   321.1   975.2   3,365.9   42,614.7   15,235.3
2003   42,619.4   7,474.2   1,289 941 73,721   384.1   1,126.1   3,257.2   43,361.4   15,326.7
2004   46,443.6   8,373.9   1,323 937 74,094   346   1,317.2   3,302.7   47,419.8   15,468.9
2005   49,997.4   9,162.4   1,284 937 72,360   425   1,465.1   3,340   51,037.5   15,391.8
2006   47,884.1   7,995.2   1,305 934 71,562   467.2   1,890.8   3,280   49,307.7   15,284.9
2007   47,073.5   8,160.8   1,312 916 71,536   519.5   2,092.3   3,260   48,646.3   15,208.5
2008   45,998.9   8,079.8   1,280 910 70,746   664.3   1,912.6   3,166   47,247.2   15,132.5
2009   44,458.3   7,917   1,279 906 70,560   768.9   1,514.3   3,106.9   45,203.7   15,624.6
2010   44,389.4   7,870.8   1,278 897 70,207   767.7   1,380.2   3,070   45,001.9   16,132.8
2011   44,756   8,326.8   1,274 891 69,769   834.6   1,404.8   3,150.5   45,326.2   16,657.4
2012   45,492.1   3,451.9   1,272 884 69,445   846.1   1,444   3,182.5   46,090   17,199.1
2013   46,085.8   8,617   1,268 887 69,095   886.4   1,484.3   3,160.4   46,683.7   17,758.5
2014   46,379.7   8,471.4   1,264 870 68,690   884.4   1,525.6   3,135.2   47,020.9   18,336
2015   46,843.5   8,579   1,261 864 68,352   887.8   1,568.2   3,151.8   47,523.9   18,932.3
Sector Rank   27/208   75/208   64/201 77/199 54/201   129/182   125/182   65/198   29/182   n/a
Economy Rank   180/758   316/758   528/725 518/710 387/739   158/243   143/238   351/718   41/237   n/a

Annual Change

   
Revenue
(%)
  Industry
Value Added
(%)
  Establish-
ments
(%)
 
Enterprises
(%)
 
Employment
(%)
 
Exports
(%)
 
Imports
(%)
 
Wages
(%)
  Domestic
Demand
(%)
  CSD
Production
(%)
2002   9.7   -5.0   0.5   -0.3   -6.3   4.4   8.4   -7.7   9.7   0.6
2003   1.6   9.7   -2.6   -1.6   -2.7   19.6   15.5   -3.2   1.8   0.6
2004   9.0   12.0   2.6   -0.4   0.5   -9.9   17.0   1.4   9.4   0.9
2005   7.6   9.4   -2.9   0.0   -2.3   22.8   11.2   1.1   7.6   -0.5
2006   -4.2   -12.7   1.6   -0.3   -1.1   9.9   29.1   -1.8   -34   -0.7
2007   -1.7   2.1   0.5   -1.9   0.0   11.2   10.7   -0.6   -1.3   -0.5
2008   -2.3   -1.0   -2.4   -0.7   -1.1   27.9   -8.6   -2.9   -2.9   -0.5
2009   -3.3   -2.0   -0.1   -0.4   -0.3   15.7   -20.3   -1.9   -4.3   3.3
2010   -0.2   -0.6   -0.1   -1.0   -0.5   -0.2   -8.9   -1.2   -0.4   3.3
2011   0.8   5.8   -0.3   -0.7   -0.6   8.7   1.8   2.6   0.7   3.3
2012   1.6   1.5   -0.2   -0.8   -0.5   1.4   2.8   1.0   1.7   3.3
2013   1.3   2.0   -0.3   0.3   -0.5   4.8   2.8   -0.7   1.3   3.3
2014   0.6   -1.7   -0.3   -1.9   -0.6   -0.2   2.8   -0.8   0.7   3.3
2015   1.0   1.3   -0.2   -0.7   -0.5   0.4   2,8   0.5   1.1   3.3
Sector Rank   85/208   97/208   66/201   109/199   106/201   105/182   173/182   71/198   90/182   n/a
Economy Rank   320/757   373/758   298/725   422/710   392/739   136/243   221/238   319/718   116/237   n/a

1 IBISWorld. "Soft Drink Production in the US Industry Report." Obtained June 2010. 

Investor Contact: Cockrell Group Rich Cockrell, 877-747-5326 ext. 4 InvestorRelations@DewmarInternational.com www.cockrellgroup.com or Company Contact: Dewmar International Marco Moran, Chief Executive Officer, 877-747-5326 info@DewmarInternational.com www.DewmarInternational.com

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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