SOURCE: Dhingana

Dhingana

October 10, 2012 12:27 ET

Dhingana Branches Out, Adds First American Artist and Label

Pretty Lights Music, the First American Artist and Label on Dhingana Will Be Available for Users, Bringing a New Music Genre to the Largest Indian Streaming Music Company

SUNNYVALE, CA--(Marketwire - Oct 10, 2012) - Dhingana (www.dhingana.com), the world's largest Indian music streaming service, is branching out from its niche by obtaining its first licensing deal with an American artist and label, Pretty Lights Music. Pretty Lights is an electronic music artist that combines elements of hip-hop, funk, jazz and soul music to produce songs that span across several genres.

"Pretty Lights is excited to be the first American artist featured on Dhingana. We see this as an opportunity to spread the PL fan base to active music fans in India," said Michael Fiebach of Fame House, Pretty Lights' digital marketing team.

The licensing agreement will give Dhingana listeners access to songs from all artists on the Pretty Lights Music (PLM) label such as Gramatik, Michal Menert, SuperVision and Pretty Lights, among several others.

Dhingana hopes to help this label and genre break into the Indian market by allowing this music to be heard by listeners around the world and to encourage other Indie musicians to join the site.

"We are excited to offer Pretty Lights to our millions of eager visitors and break the mold of on-demand streaming services in India," said Snehal Shinde. "We recognize our audience's interest in both Indian and Western music, and we want to give them what they want to hear."

In addition to streaming on the Dhingana website, visitors can stream Pretty Lights Music on Android, iOS, Blackberry and Nokia phones using the Dhingana app.

Currently, Dhingana features a library of over 400,000 songs from 35 Indian languages and genres.

By expanding its music catalog to include artists and labels outside of India, Dhingana is quickly working toward establishing itself as a premier music provider around the globe.

About Pretty Lights
Pretty Lights is the musical vision of the ultra-versatile Colorado-based producer, Derek Vincent Smith. At a time when music lovers from almost all subcultures and genres are finding common ground in the basic form of bangin' beats, Pretty Lights is giving the people what they want: electro organic cutting-edge party rocking beats that fill venues with energy and emotion and send dance floors into frenzies. Smith is also the owner of the record label Pretty Lights Music. For more information, please visit the website at http://www.prettylightsmusic.com/.

About Fame House
Fame House is a digital marketing company based out of Philadelphia and San Francisco, focused on strategic and creative digital initiatives for artists, brands and labels. Clients include Pretty Lights, DJ Shadow, and Ultra Music, among others.

About Dhingana
Dhingana is the largest cloud-based Indian music streaming service with over 10 million active listeners in 220 countries around the globe. Features like social radio, custom playlists and the ability to share music preferences with friends, provides visitors with the most personalized listening experience. With a library of over 400,000 songs in 35 different Indian languages and genres, there's something for everyone. Dhingana is available on all major devices including iPhone, iPad, Android, Blackberry and Nokia. For more information please visit the website at www.dhingana.com, or find them on Facebook (https://www.facebook.com/dhingana) and Twitter (http://twitter.com/dhingana).