SOURCE: Dhingana

Dhingana

May 17, 2013 12:47 ET

Dhingana Introduces Video Advertising for iOS to Enable High-Impact, Engaging Campaigns for Advertisers and Brands

Indian and Bollywood Streaming Music Service Debuts Integrated Pre-Roll and Post-Roll TV-Quality Commercials Now Available on Dhingana's Premium Advertising Platform

PUNE, INDIA and SUNNYVALE, CA--(Marketwired - May 17, 2013) - Dhingana (www.dhingana.com), the leading global Indian music streaming service, announced today the availability of "Premium Video Advertising" for iOS that provides advertisers & brands with an opportunity to engage consumers with pre-roll and post-roll TV quality commercials. Video ads are integrated into the app in a way that does not hamper the user's listening experience and encourages them to interact with the 10-to-30 second clickable ads.

"Video is one of the best forms of advertising, delivering two-to-four times higher performance over regular display banner ads on mobile devices. Our video ads are carefully integrated to be shown when the user is already engaged with our music for several minutes to maximize the impact for the advertising brand without compromising the listening experience," explains Rohit Bhatia, CEO of Dhingana.

The new feature allows for pre-rolls or mid-rolls of video ads. Brands have the ability to create custom video ads or even use their current TV commercials. Video ads are displayed when the user comes to a gradual pause in use to ensure higher engagement within the app. Users can then directly click to the advertiser's page, providing high-impact advertising and ROI for brands. Video advertising is currently available for iPhone and iPad, with the Android soon to follow.

For more information on Dhingana, visit www.dhingana.com.

About Dhingana
Dhingana is the leading on-demand streaming music service for Bollywood and Indian music across the globe. Launched in 2007, Dhingana now reaches millions of users globally, providing access to an extensive library of music in 42 languages licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music and Universal Music. Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices. The company has offices in Pune, India and Sunnyvale, California, and is backed by Helion Venture Partners, Inventus Capital Partners and Lightspeed Venture Partners. For more information, please visit http://www.dhingana.com.

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