SOURCE: Dhingana

Dhingana

June 19, 2013 01:00 ET

Dhingana Refreshes Brand With New Global Vision

Music Streaming Service Showcases Commitment to Becoming a Domestic Music Leader With a Strong Global Presence

PUNE, INDIA and SUNNYVALE, CA--(Marketwired - Jun 19, 2013) - Dhingana, Inc. (www.dhingana.com), the leading global Indian music streaming service, announced today a new company logo and app icon that brings the brand's essence to life and reinforces Dhingana's commitment to becoming a domestic music leader with a strong global presence.

The new Dhingana app icon speaks clearly, globally and draws inspiration from a human face who is musically inclined -- A 'Connoisseur of Music'. A face representing the most universal language of mankind -- Music. It is Dhingana's belief that the exploration of music is the exploration of one's self and one's culture, and that each music culture has its own experience. The new face of Dhingana represents the connection of all cultures and people through music.

Rohit Bhatia, CEO of Dhingana, commented, "After successfully making leaps in the improvement of our platform and services, we are truly excited to unveil Dhingana's new logo, as it marks another significant milestone for our company. Our new image aligns with our vision for the future to further our expansion and ultimately connect more people through what we love most, music."

The new Logo is a simple, fresh and bold update. It comprises various elements of music, simplifies the product and has the three essential components of the brand: Album, Playlist & Radio. A play icon denoting go-play your favorite 'Album,' a transmitter effect denoting a 'Radio' experience, and a music note favoring the essence of a 'Playlist.' In short, the new logo instantly provides the viewer with a summary of Dhingana's user experience and what it has to offer.

For more information on Dhingana, visit www.dhingana.com.

About Dhingana

Dhingana is the leading on-demand streaming music service for Bollywood and Indian music fans across the globe. Launched in 2007, Dhingana now reaches millions of users globally, providing access to an extensive library of music in 38 languages licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music and Universal Music. Dhingana is available on the Web, mobile Web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices. The company has offices in Pune, India and Sunnyvale, California, and is backed by Helion Venture Partners, Inventus Capital Partners and Lightspeed Venture Partners. For more information, please visit http://www.dhingana.com.

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