September 21, 2010 18:15 ET

DHL Express' Innovative Online 40th Anniversary Celebration Scoops Digital Impact Award

FARNHAM, UNITED KINGDOM--(Marketwire - Sept. 21, 2010) - In 2009, a year of recession, DHL Express celebrated its 40th anniversary. To recognize this milestone and employees' input with a splash yet without extravagance, DHL launched a global online employee photo competition, designed and built by internal communications specialists theblueballroom with social technology company redcatco. The competition and campaign won Communicate magazine's Digital Impact Award for the 'Best digital employee communication award' in the 'Best use of digital to an internal audience' category.

The competition generated a staggering 5.6 million hits and 2,800 photo uploads. The inexpensive, globally accessible online solution reached out to all 500,000 worldwide employees of DHL and parent company Deutsche Post DHL and sparked a truly cross-border, cross-level conversation: this user-generated 'by the people, for the people' platform saw 3,400 comments being made on the photos. Page views spanned the full three months of the competition, demonstrating ongoing engagement.

The competition showcased DHL Express' amazing legacy and supported the company's 'One DHL' brand positioning, which celebrates a diverse workforce, global expertise and uniqueness, and joint capabilities. theblueballroom's expertise on inspiring communications for internal audiences, coupled with redcatco's specialist knowledge on social technology, made DHL Express' 40th anniversary a celebration to remember.

About DHL:

DHL is the global market leader in the logistics industry and 'The Logistics company for the world'. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 300,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education. DHL is part of Deutsche Post DHL. The Group generated revenue of more than 46 billion euros in 2009.

This press release is submitted by a category winner at the Digital Impact Awards.

Category: Best use of digital to an internal audience

Subcategory: Best digital employee communication

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