SOURCE: DHS Holding Co.

April 12, 2012 17:00 ET

DHS Holding, Co. Announces First Phase of Development in Belize

NASHVILLE, TN--(Marketwire - Apr 12, 2012) - DHS Holding, Co. (PINKSHEETS: DHSM) CEO Michael Rohling announced today that DHS Holding, Co. has begun the First Phase of Development of the Cenote Falls Shopping Center, a new world-class and family-friendly shopping experience slated for development on the recently acquired 40-acre parcel of land in Belize. This phase will include negotiations with major retailers and restaurant chains.

Charlie Barrett, President of DHS Holding, Co. stated, "I'm very excited that Mike Rohling, our CEO, will be working hand-in-hand with our US attorney, Jay V. Surgent, senior partner at Scarinci & Hollenbeck, to bring in retailers such as McDonald's, Abercrombie & Fitch, Nike, and other fine stores."

Mr. Rohling stated, "According to our research, nearly $100M crosses the border from Belize into Mexico each year due to Belize citizens taking advantage of retail options not currently available in Belize. For the first time, Belize citizens will be able to have the EPZ shopping experience in their own country, and those dollars will remain in the Belize economy."

In a letter addressed to DHS Holding, Co. (see letters at, the Minister of Economic Development, Honorable Erwin Contreras stated, "My government welcomes investment that will contribute to the economic and social development of Belize with the ultimate goal of bringing improvement in the quality of life of all our citizens."

He then went on to say, "My government is very much aware that a development of this magnitude will have a very positive impact on our local economy and therefore we will work with your company to ensure its successful implementation. It is most important to us that your efforts will bring employment and growth to Belize. We look forward to a fruitful relationship with your company."

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: the Company's ability to increase revenue and profits in the current economic climate; the effect of changing economic conditions; inability to manage growth; and changes in government regulations, controls and similar matters. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes," "expects," "anticipates," "intends," "estimates," "plans," "projects," "should," or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise.

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