SOURCE: Diabetes Care Club

Diabetes Care Club

September 28, 2010 10:40 ET

Diabetes Care Club Launches New Interactive Website for Millions of Diabetes Patients

Patients Can Ask Questions of Diabetes Expert, Interact With Other Patients, and Find Healthy Recipes at www.diabetescareclub.com

FRANKLIN, TN--(Marketwire - September 28, 2010) -  Diabetes Care Club, which provides home delivery of medical supplies for patients with diabetes, today announced the launch of a new website -- www.diabetescareclub.com -- that offers help, support and information to the millions of Americans living with diabetes. In addition to providing helpful videos explaining diabetes' effects on the body, healthy recipes and facts about the disease, Diabetes Care Club -- a subsidiary of Simplex Healthcare, Inc. -- serves as a social network for people with diabetes. A Diabetes Care Club membership is free and requires no obligation.

Members benefit from several interactive resources, including the expertise of a certified diabetes educator who answers questions they submit. Also, members can communicate and build relationships with each other while browsing news articles about diabetes, learning flavorful diabetes-friendly recipes and reading stories about patients' experiences. The website is also ideal for caregivers or others searching for general information about the disease.

"Diabetes patients are seeking a safe and familiar place to communicate with each other, and that's exactly what Diabetes Care Club provides," said Doug Hudson, CEO of Simplex Healthcare. "This is more than a new website. It's a support group where thousands of people across the country can connect with those sharing similar life experiences. This is a patient resource unlike any other available today."

Education is a key component of the new Diabetes Care Club website. Members can ask Amy Kranick, a registered dietician and certified diabetes educator, about their specific concerns. Amy will then answer questions individually. She also regularly contributes to a diabetes blog available to both members and non-members.

"There are so many people out there who are struggling with diabetes and don't know where to turn," Kranick said. "In today's online world, patients can be overwhelmed by health tips from unreliable resources. But our members have the confidence of knowing that the advice for their particular situation is from an expert. Better yet, while members are getting a dose of information, they can also interact with each other. It's truly an online community for diabetes patients."

Patients also can use Diabetes Care Club to order a variety of testing meters, test strips, lancing devices and control solutions from several name brands and follow the status of their order online. Diabetes Care Club agents even help patients navigating the complicated worlds of Medicare, Medicaid and private health insurance to maximize their health plan coverage.

Members also have a chance to learn more about Diabetes Care Club agents as well. The new site allows patients to view a photo and profile of the agent to whom they're speaking. Patients can learn about their agent and discover answers to questions like "What's the most surprising thing you've learned about diabetes?" or "What's the biggest thing you've learned from on-the-job training?"

"Our patients trust Diabetes Care Club to meet their diabetes supply needs, so we strive daily to make the experience comfortable and effortless," Hudson said. "When members need tips on how to live with disease or have questions about new products, we are here to provide answers."

In addition to the new website, Diabetes Care Club is also active on Facebook at www.facebook.com/diabetescareclub and Twitter at www.twitter.com/DiabetesCareClb.

About Diabetes Care Club
Diabetes Care Club (DCC), a Simplex brand, has grown to become the third largest mail order supplier of diabetic testing supplies for seniors. The company's growth has been rapid, as it now employs more than 300 associates and serves more than 230,000 patients. Additionally, DCC has expanded its line of products that address the complications of diabetes.

About Simplex Healthcare
Simplex Healthcare is based in Franklin, Tennessee, and provides home delivery of medical supplies to help patients with diabetes. Simplex secured $50 million in venture capital from New Enterprise Associates and acquired Diabetes Care Club in September 2007. Prior to the acquisition, DCC employed 35 associates and had a patient base of 20,000 patients with diabetes. For more information about Simplex Healthcare, visit www.SimplexHealthcare.com.

The diabetes epidemic in the United States has continued to accelerate with over 1.6 million new cases being diagnosed annually and by 2050, an estimated 48 million Americans will have type 2 diabetes.