SOURCE: Diageo PLC

February 27, 2008 05:10 ET

DIAGEO PLC ANNOUNCES IMPORTATION LICENSE IN KOREA

London, UK--(Marketwire - February 27, 2008) -


27 February  2008

                Diageo receives new importation license in Korea


Diageo, the world's leading premium drinks business, announces that the Korean
National Tax Service has issued a new importation license to Diageo Korea,
effective immediately.  Diageo will transition the business from Sooseok, who
have acted as third party distributor for Diageo's brands since 26 July 2007,
and expects to be fully operational from 3 March 2008. Stocks currently held by
Sooseok and previously sold to the distributor by Diageo will now be transferred
back to Diageo.

In granting the new license the Korean authorities have included a condition
which specifies that by 1 April 2010 a minimum of 50% of Diageo's total scotch
whisky sales volume must be bottled in Korea. Diageo will seek to engage the
industry and review this requirement with the Korean authorities.


                                      ENDS


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