SOURCE: ITN Source

December 11, 2008 09:00 ET

Diagonal View's Top 10 Clips Attract 13 Million Views

Most Popular Clips Include Extreme Sports, Unique Animal Stories

NEW YORK, NY--(Marketwire - December 11, 2008) - Diagonal View (http://www.diagonal-view.com/) announces today the compilation of its top 10 most popular clips across sites such as MySpace (http://vids.myspace.com/index.cfm?fuseaction=vids.Channel&ChannelID=362847633), YouTube (http://www.youtube.com/user/diagonaluk), Metacafe (http://www.metacafe.com/diagonalview/), Yahoo! (http://video.yahoo.com/network/101034088), Daily Motion (http://www.dailymotion.com/DiagonalViewand) MSN (http://video.msn.com/video.aspx?mkt=en-us&user=-6432813618595908604).

In the six months since launch, these 10 clips have been watched more than 13 million times.

To date, Diagonal View has received a total of 65 million unique hits across all platforms and has already become the fourth most-watched channel of all time on MySpace, quickly closing in on the "Family Guy" at number three.

In November, it experienced its best performance yet, recording a staggering seven million views for its viral videos in one week alone.

Fifty percent owned by ITN, Diagonal View (http://www.diagonal-view.com/) repackages unusual and entertaining footage from ITN Source's vast archive spanning three centuries to the current day, and syndicates it to a range of commercial partners.

Matt Heiman, Chairman of Diagonal View, said: "Watching online videos is fun and it's easy to share Diagonal View clips with friends whether you subscribe to the channel via the Web or watch on a social networking site like MySpace.

"Diagonal View has a wide range of content -- from odd and jaw dropping to informational -- in a common short-length format that appeals to consumers wherever they are online, as evidenced by the 13 million-plus views of our top 10 list."

The top 10 most-watched clips are:

1. Extreme Downhill Skateboarding 2. (http://www.diagonal-view.com/v/188/extreme-downhill-skateboard.html) -- 1,739,910 views

The most watched clip was filmed on September 16, 2008 at the World Downhill Skateboard Championships in Eastbourne, UK.

2. Prehistoric Shark Alive (http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=40823849) -- 1,569,245 views

Added on August 15, 2008, this video showcases a bizarre-looking Goblin Shark recently found off the coast of Japan.

3. Beijing Olympic Card Stack (http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=40823849) -- 1,534,635 views

In this video, World Record card stacker Bryan Berg has recreated the Beijing Olympic Village using 140,000 playing cards.

4. Guy Jumps Over a Bull (http://www.diagonal-view.com/v/98/guy-jumps-over-a-bull.html) -- 1,587,530 views

Filmed during the annual bull festival in Spain, this clip shows a man literally somersaulting over a charging bull.

5. Cat Adopts Rabbit (http://www.metacafe.com/watch/1507031/cat_adopts_rabbit/) -- 1,240,766 views

Just as it sounds, this video shows a cat "adopting" and caring for a baby rabbit soon after the rabbit's birth.

6. Three-Headed Frog (http://video.yahoo.com/network/101034088?v=3873567&l=4944809) -- 1,194,614 views

This amazing footage of a three-headed frog, found in the UK in 2004, makes the list of most watched videos in 2008.

7. Tallest Man Smallest Man (http://www.diagonal-view.com/v/186/tallest-man-meets-smallest-man.html) -- 1,150,905 views

In this clip, Bao Xishun, at 7 feet 9 inches (236cm), meets He Pingping, who is 2 feet 5 inches (73cm).

8. Great Italian Motorbike Display (http://www.diagonal-view.com/v/179/great-italian-motorbike-display.html) - - 1,124,849 views

This fantastic film of Italian police riders putting on a motorbike display in the 50s makes the cut for top videos in 2008.

9. Parrot Beats People at Puzzles (http://www.diagonal-view.com/v/189/parrot-beats-people-at-puzzles.html) -- 1,092,55 views

This parrot in Japan can apparently beat people at solving chain puzzles.

10. Girl Has Crystals Coming out of Eyes (http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=37979014) -- 1,003,036 views

This 1996 video of 12-year-old girl from Lebanon who had razor-sharp crystals coming out of her eyes is still a hit video.

The Diagonal View partnership is a key component of ITN Source's digital growth strategy and its first foray into a business to consumer model.

The move follows the launch of the Education Clip library, a global business that allows education publishers to download video content for inclusion in digital media learning products.

About Diagonal View

Diagonal View (http://www.diagonal-view.com/), a leading digital production business, is a joint venture between ITN Source and digital entrepreneur Matt Heiman. Launched in April 2008, the service packages unique content for an online audience from ITN Source's vast archive. Matt Heiman is a former financier with founding shareholdings in JustGiving.com, Mobix Interactive and mySapient. Heiman works in an advisory capacity with many media and telecoms companies including Channel 4, The Cloud and O2.

About ITN Source

ITN Source (http://www.itnsource.com/) is the gateway to over 1 million hours of iconic footage and creative moving imagery captured over three centuries. From news to drama, celebrity, comedy, music, wildlife, natural history and film, to an inspirational stock footage section and growing collection of HD material, ITN Source is the media industries' first choice for professional video content. ITN Source has representation deals in place with Reuters, Channel 4, Granada, British Pathe, ANI and FOX Movitone amongst others. For further information, visit www.itnsource.com

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