SOURCE: DialogTech


March 22, 2016 07:00 ET

DialogTech Becomes Business Level Partner Within Adobe Exchange Program

Deepens Partnership Between Leading Call Analytics Platform Provider and Adobe; Offers Exciting Educational Opportunities for Digital Marketers and Adobe Customers

CHICAGO, IL--(Marketwired - Mar 22, 2016) - DialogTech, the leading provider of the most comprehensive, end-to-end call attribution and conversion platform for data-driven marketers, today announced it has become a Business Level Partner within Adobe Exchange. DialogTech is proud to be the first call tracking provider in this leveling program. This exclusive program, designed specifically for Adobe's Technology Partners, deepens an already strong relationship between DialogTech and Adobe, enabling the continued development of exciting new integrations between the Adobe Marketing Cloud and DialogTech's customer call analytics technology, that works both inside and outside the call center, and offering new thought leadership programs to educate digital marketers and Adobe customers.

News Facts

  • This enhanced relationship builds off DialogTech's current integrations with Adobe Media Optimizer and Adobe Analytics, which provide customers with a powerful, 360-degree view of the customer journey across both online marketing channels and offline phone call conversions to optimize engagement and improve ROI. Joining the new program gives DialogTech preferred access to Adobe Product and Integration teams to continue to offer industry-leading integrations with Adobe products.

  • As a Business Level Partner in the program, DialogTech will also work with Adobe to create educational thought leadership materials for digital marketers. Webinars, case studies and in-person events will serve to help educate Adobe customers on the benefits of integrating DialogTech's call attribution data with the Adobe Media Cloud.

  • Attending Adobe Summit? DialogTech will be available to discuss its new Adobe Marketing Cloud partnership, integrations with the Adobe Marketing Cloud and demo its Voice360® call attribution and conversion platform at booth #520 at Adobe Summit, March 20-24, 2016 in Las Vegas, NV.

  • According to research firm BIA/Kelsey, more than 75 billion calls were driven from mobile advertising in the U.S. last year, and that number is expected to more than double to 162 billion by 2019. Enterprise marketers and their agency partners rely on DialogTech's platform to control and optimize these customer calls to generate revenue faster and improve ROI.

  • Since the beginning of 2014, DialogTech has experienced over 300 percent growth in its enterprise customer base and nearly doubled its average customer size. To date, DialogTech has raised $60 million funding from leading venture capital firms and has grown its customer base to more than 5,000 customers globally.

"We're thrilled to be one of the first Business Level Partners in the Adobe Exchange Program," said Josh Mallamud, Senior Vice President of Corporate Development and Strategic Partnerships. "This is a natural progression in our partnership that will enable us to accelerate the strong momentum we're experiencing. It will help us to deliver better, and more coordinated service to customers who use our integrated offering to enhance their customer journeys, optimize media spend and embrace the power of customer conversations in their marketing efforts."

"DialogTech is an important partner for Adobe, having already created valuable integrations with key Adobe products like Adobe Media Optimizer and Adobe Analytics," said Cody Crnkovich, Head of Platform Partners and Strategy at Adobe. "As a Business Level Adobe Exchange Partner, we will continue to work closely with DialogTech to ensure we are offering a world class experience to our shared customers."

Tweet this: .@DialogTech is Business Level Partner within @AdobeMktgCloud Exchange program for leading #technology partners.

Supporting Resources

About DialogTech
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform, which has support for calls both inside and outside of a traditional call center, solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound customer calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the customer call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit

Contact Information

  • Media Contact
    Tanaya Lukaszewski
    Kulesa Faul for DialogTech
    (916) 712-3791
    Email Contact