SOURCE: DialogTech

DialogTech

July 20, 2016 10:02 ET

DialogTech Launches Dialog Analytics a Breakthrough Marketing Solution for Categorizing Phone Call Conversions

Machine Learning Technology Provides Actionable Insights Into Sources of Good Calls, Hidden Trends and Conversation Analytics

CHICAGO, IL--(Marketwired - Jul 20, 2016) - Leading call attribution provider for data-driven marketers, DialogTech, today announced the release of Dialog Analytics, a breakthrough enhancement powered by their Conversation Insights platform. The solution enables enterprise marketers to run sophisticated analytics on the thousands of inbound calls their marketing generates. Using adaptive, machine learning technology and custom modeling, Dialog Analytics is the only solution to automatically categorize data and insights from customer phone calls, enabling marketers to identify caller intent, trends and outcomes as well as understand what types of calls are being driven without having to listen to recorded calls.

"In today's mobile-first world, consumers researching purchases on their smartphones engage with businesses by calling," said Irv Shapiro, CEO of DialogTech. "Each call and conversation contain a wealth of actionable -- but untapped -- marketing insights. DialogTech now provides the only platform for marketers to see which channels, ads, campaigns, keywords and website content drive good calls, with the definition of 'good' being completely customizable to each marketing organization."

Dialog Analytics contextually categorizes call conversions by automatically combining structured and unstructured data related to web visits and phone calls to identify customer intent, new trends and the outcome of the call. This solution relieves marketers of having to listen to recorded inbound calls, which for businesses with large call volumes is too time-consuming and expensive of a task to be feasible.

DialogTech's solution has been onboarded to a number of customers while in beta including RentPath, a leader in the multi-family rentals industry.

"Our goal is to simplify the apartment search for consumers while driving quality leads to advertisers. We use DialogTech to automatically categorize our call conversions into the categories that matter most to RentPath, our clients and our consumers," said Rob Sternot, Chief Corporate Development & Strategy Officer of RentPath. "Thanks to DialogTech we know how to optimize marketing to deliver the highest quality leads."

Using Dialog Analytics, marketers can:

  • Automatically group calls into customizable categories: Marketers will be able to choose how they want to group calls based upon what they value. For example, they can categorize calls based on whether an appointment was made, if the call was a quality lead but didn't convert, if the call went unanswered or the call was not a quality lead.

  • Use call insights to optimize marketing strategies: Using custom modeling call conversions can be categorized by trends, providing marketers with insight into why customers (and bad leads) are calling. For example, paid search and display advertisers can adjust their bids and campaigns based on what customers are calling for. No longer will marketers have to listen to recorded calls to understand who is calling and why.

  • Optimize the customer journey over the phone: Marketing organizations track inbound phone leads but lose insight into what happened during the call. Dialog Analytics identifies if the caller reached a recipient or if the call went unanswered and automatically tags the call accordingly. Marketers can use this data to inform customers, internal sales and operations teams that the inbound leads they drive are going unanswered and to adjust staffing accordingly.

Supporting Resources:
DialogTech Website
Introducing Dialog Analytics
Conversation Insight
Why DialogTech for Call Attribution
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About DialogTech
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.

About RentPath
RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath's category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. With an unmatched search capability, amplified by constantly refined tools and industry insights, RentPath provides consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions. The brand's commitment to maximizing owner and manager value makes RentPath a leading multifamily housing industry partner. For more information, visit www.rentpath.com.

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