CHICAGO, IL--(Marketwired - Sep 8, 2016) - The leader in call attribution technology, DialogTech, today announced the release of a new solution built specifically for franchise-model businesses, DialogTech for Franchisors. The platform comes as part of their expansion into the franchise market and includes the following DialogTech technologies: SourceTrak™ multi-location call attribution, hosted IVR for call qualification, Store Locator, Conversation Insight™ with Dialog Analytics™ and outbound voice broadcasting. It is the only solution that enables franchisors to drive value by optimizing marketing spend to get the most qualified customers calling each franchisee. The solution also allows franchisors to control and automate how each caller is qualified and routed in real time and analyze what happens on calls with franchisees to measure lead quality and ensure callers are being handled correctly.
"Franchisees expect their national franchisor to help them grow their businesses by driving quality leads, and for many franchisees, no lead is more valuable than a phone call," said Irv Shapiro, CEO of DialogTech. "The DialogTech for Franchisors solution gives franchisors the power to not only optimize their marketing across channels to drive significant increases in call conversions and revenue for each franchisee, but also to prove it."
"With DialogTech's solution for franchisors, we have been able to see phone call attribution not only at the keyword and user level, but also at the franchise level," said Seth Lueck Senior Online and SEM Manager at Sylvan Learning, a leading provider of child tutoring services with over 750 franchisee locations in the US and Canada. "The ability to analyze what happens on the calls our marketing generates for Sylvan locations has allowed us to optimize our marketing efforts based on what is driving the most quality calls. It's led to an increase of over 30% in inbound leads while keeping cost-per-lead flat."
DialogTech for Franchisors includes:
- SourceTrak with Multi-Location Call Attribution: SourceTrak provides call attribution at the user level using trackable local and toll-free numbers that can appear throughout a website or within other marketing material, such as direct mail or offline advertising. This includes web pages with phone numbers for multiple franchisees, on multiple pages and within maps. Franchise marketers can then determine exactly which marketing channels, ads, campaigns, search keywords and website interactions drive the most call conversions for each franchisee.
- Hosted IVR and Store Locator: Franchisors can automate the qualification of callers from their marketing in real time before sending them on to specific franchisees. This allows franchisors to control the routing and create a unified customer calling experience. For websites with a main phone number (typically an 800 number), DialogTech's Store Locator can assist with routing inbound calls to the appropriate location using its geo-location or ZIP code routing technology.
- Conversation Insight with Dialog Analytics: DialogTech's solution records and transcribes the calls franchisors send to franchisees for review. It also provides tools to segment and filter calls to each franchisor and run keyword searches through the actual conversations to pinpoint calls where important words or phrases were spoken. Calls can also be automatically analyzed and categorized using machine-learning technology to show franchisors important trends and actionable insights.
- Outbound Voice Broadcasting: DialogTech's solution enables franchisees to send automated voice notifications to customers about upcoming appointments and deliver automated customer satisfaction phone surveys. Customers who received a poor experience can be automatically routed to a live person to immediately address the issue.
DialogTech for Franchisors comes with customized reporting, giving franchisors the ability to report on results for individual locations, franchise groups and geographic regions with ease. Franchisors can also provide franchisees and authorized retailers with access to view and listen to the inbound calls their location received, as well as view and export their reports and call recordings in real time.
The DialogTech for Franchisors solution is also ideal for any business with distributed locations that focuses on driving calls into those locations.
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.