SOURCE: DialogTech

DialogTech

February 24, 2016 09:01 ET

DialogTech Reinvents Call Tracking for Digital Marketing With Groundbreaking SourceTrak™ 3.0

First and Only Call Tracking Solution to Meet the Data, Affordability, Reliability and Ease-of-Implementation Requirements of Today's Largest Businesses

CHICAGO, IL--(Marketwired - Feb 24, 2016) - DialogTech, the leading provider of the most comprehensive, end-to-end call attribution and conversion platform for data-driven marketers, today announced a breakthrough in call tracking for digital marketing with the release of SourceTrak 3.0. Nearly two years in the making, SourceTrak 3.0 is the only solution that enables the world's largest organizations to realize the full benefits of call tracking for digital marketing, without the traditional limitations.

News Facts

  • According to eMarketer, 62.6 percent of digital ad spending in the U.S. this year will target smartphones and mobile devices. As a result, these ads will drive 162 billion calls to businesses by 2019, according to analyst firm BIA/Kelsey. Knowing which programs generate the most calls (and customers) has become a necessary step to measure and optimize digital marketing performance.

  • DialogTech's newly re-architected and enhanced SourceTrak 3.0 technology is the first and only call tracking solution designed to meet the data, affordability, reliability and ease-of-implementation requirements of Fortune 1000 companies, large multi-location organizations and the marketing agencies they work with.

  • Enterprise marketing teams and agencies already analyze and optimize the customer journey for the search keywords, digital ads and website interactions that generate online engagement. DialogTech's SourceTrak 3.0 enables them to do the same for offline phone call conversions. The call data appears alongside the online data in the marketing solutions they already use and requires no change to current processes and causes no disruption to digital ads or website performance.

  • Key enterprise-focused functionality includes:
    • Full Attribution for Every Phone Number on a Website - Provides complete call attribution data -- including the search keywords, digital ads, referring websites and webpages that drove the call -- for every call from every phone number displayed on a website, including every number shown in "Find a Dealer" and "Find an Agent" webpages consumers use to locate and call their closest location or agent.
    • Keyword Attribution for Every Call From Google AdWords - Whether a call comes from a "Call" button in a Google search ad or from a searcher who clicks through to a website, SourceTrak 3.0 captures complete keyword, session and caller data for every call. That call attribution data, as well as any revenue generated from the call, can be imported directly into Google AdWords alongside online data for a complete and accurate analysis of search advertising ROI.
    • Accurate, Spam-Free Call Data - SourceTrak 3.0 call attribution data is now protected by SpamSentry™ technology, which prevents spam calls from distorting marketing data and frustrating sales agents.
    • Fast, Seamless Implementation - SourceTrak 3.0 enables marketing teams and agencies to implement call tracking on any website in a few clicks without any help from IT, any negative impact on website performance or SEO ranking or any disruption to existing digital ads.
    • Affordability - Only SourceTrak 3.0 has heartbeat technology that enables businesses to capture complete call attribution with the fewest phone numbers -- and lowest cost -- of any call tracking provider.

  • SourceTrak 3.0 technology is available as part of the DialogTech Voice360® platform, which also includes an integrated suite of marketing solutions for caller qualification and scoring, contextual call routing and management, conversation analytics and spam call blocking. All SourceTrak 3.0 features are backwards compatible with SourceTrak 2.0, and all SourceTrak 2.0 users have automatic access to the new functionality.

  • For more information on how to get started today, contact DialogTech at www.DialogTech.com, email contact@DialogTech.com or call (855) 265-1509.

Comments
"Inbound phone calls are one of the strongest buying indicators in any customer journey," said Irv Shapiro, CEO of DialogTech. "We engineered SourceTrak 3.0 to enable enterprise marketing teams and agencies to optimize digital campaigns for calls using the same martech solutions and processes they already use for clicks."

"DialogTech's call tracking is outstanding," said Bryan Huber, Director of Digital Marketing at Comfort Keepers, a leading in-home care provider for seniors with over 750 franchise locations. "It helps us understand exactly how our marketing is driving calls to each location, so we can optimize our digital efforts and ad spend to focus on bringing in more clients."

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Supporting Resources

About DialogTech
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.

Contact Information

  • Media Contact
    Tanaya Lukaszewski
    Kulesa Faul for DialogTech
    (916) 712-3791
    Email Contact