Diamond Estates Wines & Spirits Ltd.

Diamond Estates Wines & Spirits Ltd.

April 24, 2007 11:34 ET

Diamond Estates Wines & Spirits Ltd. Expands Operations Into Quebec

- Vins et spiritueux Diamond Estates ltee to open Montreal office on April 24, 2007

TORONTO, ONTARIO--(CCNMatthews - April 24, 2007) - Diamond Estates Wines & Spirits Ltd., the Toronto-headquartered sales and marketing agency, will be expanding its operations into the Quebec marketplace, announced Murray Marshall, President and CEO, Diamond Estates Wines & Spirits Ltd.

Named '2006 Agency Of The Year' by the LCBO, Diamond Estates Wines & Spirits is responsible for the Canadian sales and marketing of a range of compelling wine and spirits brands from premium regions around the world. The company also distributes and markets wines nationally from its own Niagara wineries, Lakeview Cellars, EastDell Estates, Birchwood Estate and Thomas & Vaughan.

The company will be called Vins et spiritueux Diamond Estates ltee, and will be located in Montreal.

"The Quebec marketplace is incredibly vibrant and extremely receptive to new brands of wines and spirits," said Marshall.

Heading up the Montreal office will be Sylvain Brizard, a sales and marketing professional with over 20 years' experience with such companies as Vins Philippe Dandurand inc. and Vin Conseil ltee, who will serve as the General Manager for Vins et spiritueux Diamond Estates ltee.

"Our goal is to align the domestic and international brands that Diamond Estates represents with the dynamic tastes of Quebec consumers," said Marshall.

Since 2005, Diamond Estates has strategically grown its national sales and distribution network to include a merger with a leading East Coast sales and distribution agency, Kriscott Distributors Limited, and Toronto-based national wine agency Brave New Wines, which has offices in Calgary and Vancouver and has been responsible for introducing such innovative wine brands as Fat Bastard, MadFish and Angus the Bull.

For more information, please visit the company's website at www.diamondwines.com.

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