Diamond Estates Wines & Spirits Ltd.

Diamond Estates Wines & Spirits Ltd.

May 13, 2008 11:00 ET

Diamond Estates Wines & Spirits Ltd.: Two New Dan Aykroyd Discovery Series Wines To Launch First in Ontario at LCBO

- New wines include Dan Aykroyd Discovery Series 2006 Sauvignon Blanc and Dan Aykroyd Discovery Series 2006 Cabernet Shiraz - Launch of new wines comes on the heels of the announcement that the Dan Aykroyd 2005 Signature Reserve Vidal Icewine was named 'Wine of the Year' at 2008 Ontario Wine Awards

TORONTO, ONTARIO--(Marketwire - May 13, 2008) - Ontarians will be the first in Canada to have the opportunity to purchase two new varietals of Dan Aykroyd's Discovery Series wines - the Dan Aykroyd Discovery Series Sauvignon Blanc and Dan Aykroyd Discovery Series Cabernet Shiraz, announced Murray Marshall, President & CEO, Diamond Estates Wines & Spirits Ltd., the owners of a number of Ontario wineries including The Dan Aykroyd Winery project.

The wines, which will retail for $14.95 for the Sauvignon Blanc and $16.95 for the Cabernet Shiraz, are available at LCBO stores now. These wines follow the successful introduction of Dan Aykroyd Discovery Series Chardonnay and Cabernet Merlot which now rank amongst the top ten selling VQA wines in their category in Ontario after only 9 months of sales.

The Dan Aykroyd Discovery Series Sauvignon Blanc is clear, pale gold in colour and bursting with fresh aromas of peaches and gooseberries. The palate complements these aromas with crisp citrus flavours of lemon-lime, grapefruit and nectarine, accompanied by slight grassy and mineral notes with a refreshing finish. The grapes were intentionally harvested at different times in order to incorporate a variety of maturity levels from the fruit into the wine.

The Dan Aykroyd Discovery Series Cabernet Shiraz is a blend of Cabernet and Shiraz. This Cabernet Shiraz displays a rich bouquet of dark berries and peppery notes. This deep ruby red wine was gently barrel aged in a combination of American and French oak barrels for 12 months prior to bottling. The palate is smooth in texture, showing concentrated flavours of black plum and cassis complemented by an undercurrent of spicy layers.

According to Dan Aykroyd, "I am a very big fan of Sauvignon Blanc and Cabernet Shiraz blends. These are great table wines that are crafted by very dedicated and talented Canadian winemakers. I am very proud to have my name on these bottles as they represent a genuine passion of mine."

Diamond Estates also produces, distributes and markets wines nationally from its own Niagara wineries and vineyards including Birchwood Estate, EastDell Estates, Lakeview Cellars and the recently announced Dan Aykroyd Winery.

Diamond Estates Wines & Spirits Ltd., is an award-winning wine and spirits distribution and marketing agency for various international brands across Canada. Since inception, the company has grown to become one of Canada's top agencies representing some of the most compelling beverage alcohol brands in today's marketplace.

For more information about Dan Aykroyd wines, please visit:

www.DanAykroydWines.com.

For more information about Diamond Estates Wines & Spirits, please visit:

www.diamondwines.com.

NOTE TO MEDIA: Hi-resolution images of both the Dan Aykroyd Discovery Series Sauvignon Blanc and Dan Aykroyd Discovery Series Cabernet Shiraz can be accessed via the following link:

http://media3.marketwire.com/docs/diamond513.jpg

Contact Information