Diamond Kote

Diamond Kote

March 10, 2016 06:00 ET

Diamond Kote® Unveils Dynamic Rebranding and Launches a Completely Revitalized Website

TORONTO, ONTARIO--(Marketwired - March 10, 2016) -

Note to editors: There is a video associated with this Press Release.

Diamond Kote, whose tried and true automotive products and insurance protect more than 9 million vehicles on the road today, announces a dynamic rebranding and the launch of a completely revitalized website. Committed to inventing, manufacturing and providing quality protection products, services and support, Diamond Kote's rebranding and updated website are the result of intensive research, designed to greatly enhance the customer experience.

Diamond Kote has been serving customers since 1968. Their unmatched products and services have earned them partnerships with 4 major automotive manufacturers and over 1100 dealers coast to coast. Their updated logo and branding deliver a solid, consistent symbol of their ongoing commitment to their quality products and customer service

About Diamond Kote's Rebranding

  • New logo featured on all products for consistency and ease of product identification
  • Fresh, new colour palette and modern typeface reflect the company's evolution
  • Updated messaging better communicates value propositions
  • Completely reorganized product architecture helps customers find the right tools for the job

Not only has Diamond Kote refreshed and redefined their brand but their website has also been updated with a new, contemporary look and better usability. It now features streamlined product architecture to make it easier to find the right product or service for the job; the FAQs have been updated, resolving more questions; and dealer resources have been reorganized, so users can find what they need, fast.

About Diamond Kote's Website Revitalization

  • New "Find the right Products" feature for locating the right products faster
  • Simplified product architecture for easier website navigation
  • Updated, more comprehensive FAQs section provides more answers
  • New Dealer Resources section provides a go-to place for tools, forms and information

With over 20 interior, exterior and structural protection products, Diamond Kote has vehicles covered from bumper to bumper. Their vibrant new logo, rebranding and website will help them showcase all of their products and services, and better meet customer needs.


Diamond Kote was established in 1968 and works with more than 1100 dealers coast to coast. Our quality products and services protect more than 9 million vehicles on the road today, and have earned us partnerships with 4 major automotive manufacturers and the largest specialty automotive underwriter in Canada. With easy online registration, claims, and payments, protecting your vehicle couldn't be simpler or faster. For more information, visit www.diamondkote.com.

To view the video associated with this press release, please visit the following link: https://www.youtube.com/watch?v=XRLR9JuBL-Q.

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