SOURCE: Diamond Multimedia

November 15, 2007 06:00 ET

Diamond Multimedia Raises the Bar With the Ultimate Performance ATI Radeon™ HD3850 and HD3870

CHATSWORTH, CA--(Marketwire - November 15, 2007) - Diamond Multimedia (, a leading manufacturer of PC graphics cards, sound cards and communications products, introduced today the PCI Express 2.0 version of the HD3850 and HD3870 ATI Radeon™ graphics cards. These are AMD's anxiously awaited for GPUs featuring leading-edge technology that delivers the highest quality visual experience while offering more processing performance per watt and energy-saving features.

The HD3850 is the single slot core model with 256MB of DDR3 memory and a clock speed of 668 MHz. The HD3870 is the dual slot big brother, with 512MB of DDR4 memory and a clock speed of 775 MHz. These cards have something for everyone. For the first time ever, the HD3800's new ATI CrossFireX™ multi-GPU technology takes the gaming experience to the next level as both versions are designed with an internal ATI CrossFireX Bridge Interconnect system to simplify installation of up to four compatible cards.

The Radeon HD 3800 series will blow users away with life-like graphics from the latest Microsoft® DirectX® 10.1 games and stunning 3D graphics and shading effects. Experience the best of Windows Vista and bump up the performance of the Windows Aero™ graphical interface.

Uncompromising HD video is delivered via ATI Avivo™ display technology. The latest Blu-ray and HD DVD movies play smoothly at full 1080p. Enjoy digital content with HDMI and built in 5.1 surround sound. "HD is everywhere," says Bruce Zaman, President of Diamond Multimedia. "This rich content requires features that exploit all that HD has to offer, from gaming to music and audio aficionados. The 3800 Series revolutionizes visual and audio entertainment, making it the ideal solution for anyone that simply demands the best."

Not be outdone, Diamond Multimedia incorporates their newly developed xDNA©™ technology platform. This new technology platform enables heterogeneous graphics cards to function and operate on heterogeneous platforms. With advanced performance and unprecedented software architecture, the newly released Diamond xDNA software platform is the ideal solution on graphics cards for the most demanding enthusiasts who want to use different chipsets and CPUs.

All Diamond video cards carry the Diamond guarantee of quality assurance. Unlike many cards that are simply first to market, Diamond carefully tests and retests every new model for its ratio of performance to reliability. Diamond is legendary in the PC video card business for its less than 1 percent return rate versus an industry average of approximately 10 percent. Diamond cards use superior connectors, cables and components, as well as undergo more thorough testing for heat susceptibility and durability.


Diamond Multimedia's Radeon HD3850 and HD3870 will ship immediately and will be fully optimized with xDNA software. All Diamond cards are available through North American distributors, such as ASI, D&H, Ingram Micro, Synnex and TechData. They can also be found at most leading computer retailers and e-commerce sites. Learn more about these products at

About Diamond Multimedia

Diamond provides the absolute best quality in advanced graphics, digital television, communications and sound hardware solutions for home and business users, enabling users to create, access and experience compelling new media content from their desktops. Diamond products stand for performance, quality and value.

For the past two decades, Diamond Multimedia has been widely recognized as a pioneer in the graphics, sound and communications industries and as a key player in launching the multimedia revolution. Diamond is a new type of multimedia company that brings all of the differing technologies together under one brand. Diamond Multimedia is partnered with some of the top technology companies, including AMD, as an ATI graphics provider.

Diamond products are available to the public throughout North America through retailers, resellers and systems integrators, as well as, top technology product distributors. Corporate headquarters are located in Chatsworth, California.

Contact Information

  • Press Contacts:

    Katy Loung
    Global Communications
    Diamond Multimedia
    Email Contact
    818.534.1414 x117

    Lisa Legnante
    Senior Marketing Manager
    Diamond Multimedia
    Email Contact
    818.534.1414 x117

    Michael Corbett
    Diamond Multimedia, Europe
    Email Contact
    +32 3 444 05 88