May 29, 2012 16:26 ET

Diamond View III Begins Construction in Downtown Durham

Mixed-Use Development, Designed by SmithGroupJJR, Will Complete Diamond View Complex at Historic American Tobacco Campus

DURHAM, NC--(Marketwire - May 29, 2012) - The Diamond View III mixed-use development, designed by SmithGroupJJR, is now under construction at 359 Blackwell Street in downtown Durham, N.C.

The new five-story facility in the city's burgeoning entertainment district will create 133,000 square feet of dining, retail and Class A office space. Targeting LEED certification, the building will be adjacent to the Durham Bulls Athletic Park and the 2,800-seat Durham Performing Arts Center.

Once finished in mid-2013, the complex will complete the master plan for a trio of Diamond View facilities within the historic American Tobacco Campus. Formerly an abandoned industrial manufacturing site, the campus has evolved into a hub for cutting-edge companies, restaurants and events.

Nonprofit FHI 360, a leading human development organization, announced in April 2012 that it will relocate its 400-person headquarters operations to occupy 95,000 square feet within Diamond View III.

"Downtown Durham is a place of constantly evolving vitality and renewed energy," said Bill Ash, AIA, LEED AP, Design Principal at SmithGroupJJR's Durham office. "Completion of the Diamond View vision is a continuation of that momentum. It will enhance the city's potential to attract innovative, global organizations, as we saw with FHI 360's recent announcement."

Design Details
The design of Diamond View III will bring together the architectural styles of the site's historic warehouses on one side and the more modern Diamond View buildings on the other. The building will take its material palette directly from the existing campus, featuring facades of brick, glass, metal, and a repetitious pattern of vertical openings that draw design inspiration from historic warehouse windows across the street. The building's envelope will be carved away to accentuate entries and retail storefronts, and will create tenant balconies with great views of the campus, ballpark and other Durham landmarks.

Dining and retail activities will be located at ground level. The pedestrian-friendly site will construct widened paths along Blackwell Street and will create a plaza between the Diamond View II and III buildings.

Project Team
The American Tobacco Campus, including the Diamond View buildings, is developed and managed by Capitol Broadcasting Co.'s (CBC) real estate division. Capitol is also the parent company of WRAL-TV and

Lend Lease, an international integrated property and infrastructure solutions provider, is serving as the general contractor for the venture.

Other local design team consultants include Coulter Jewell Thames, Morrison Engineering, and Engineered Designs, Inc.

About SmithGroupJJR
SmithGroupJJR's Durham, N.C. office has been involved in numerous noteworthy projects throughout the Mid-Atlantic. Recently completed works include the multi-award winning renovation of Duke University's $21-million East Campus Steam Plant in Durham, N.C.; Virginia Polytechnic Institute and State University's $24-million Institute for Critical Technology and Applied Science (ICTAS) II in Blacksburg, Virg.; and Indiana University's new $37-million, 123,000-square-foot Cyberinfrastructure Building in Bloomington, Ind.

SmithGroupJJR ( is one of the largest architecture, engineering and planning firms in the U.S. Comprised of 10 offices and nearly 800 employees across the country, the firm ranked #1 for design quality based on design awards won in Architect magazine's 2011 annual best firms ranking. The firm is also the recipient of the 2011 Landscape Architecture Firm Award from the American Society of Landscape Architects. A national leader in sustainable design, SmithGroupJJR has 354 LEED professionals and 72 LEED certified projects.

About American Tobacco
American Tobacco offers one million square feet of premium office space in a historic factory setting bustling with restaurants, businesses and non-profits, including the Triangle Community Foundation. The campus serves as a bridge from Durham's past as one of the world's tobacco hubs to its present and future as a knowledge, science and medical capital.

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