SOURCE: Dianne's Fine Desserts

Dianne's Fine Desserts

July 01, 2013 12:47 ET

Dianne's Fine Desserts Celebrates First Year With New Cakes, New Packaging, New Distribution and New Look

Premium Desserts Company Relaunches Heritage Brand Black Tie™ Desserts at IDDBA, Unveils New Logo

NEWBURYPORT, MA--(Marketwired - Jul 1, 2013) -  Dianne's Fine Desserts, a top provider of gourmet frozen thaw-and-serve desserts, celebrated its first year as a standalone company by unveiling several enhancements to its product offerings, as well as, a new look and feel for the Company that reflects its industry leadership and unwavering dedication to excellence, quality, accountability and success for its customers. 

Black Tie Desserts™, a Dianne's Fine Desserts brand for in-store retail bakeries, debuted new products, including several cheesecakes such as Lemon Blueberry Mascarpone, Carrot Cake and Red Velvet at this year's IDDBA (International Diary, Deli and Bakery Association) show in Orlando, Florida, and revealed innovative green packaging that ships, shows and stores with minimal effort for the retailer and maximum appeal for consumers.

According to Brian Wortham, Director of Marketing for Dianne's Fine Desserts, "Our new Black Tie packaging uses 50% post consumer waste. That translates into real, measurable benefits for the environment. For example, the ecological impact of just 100,000 new cartons is the equivalent to the carbon dioxide scrubbing of 39 seedling trees growing for 10 years." 

The Company also unveiled its new logo and mission statement to the thousands of attendees at one of the industry's leading shows for in-store environments. "At Dianne's Fine Desserts, we are dedicated to creating memorable dessert experiences for consumers which in turn builds loyalty and repeat visits to our customers' stores," says Dan Scales, President of Dianne's Fine Desserts™. "Our promise that Dianne's Fine Desserts is 'The Ultimate Expression of a Fine Dessert' is our commitment to flawlessly deliver taste, presentation, innovation and support to our customers." 

More information on the Company can be found www.diannesfinedesserts.com. Or contact Brian Wortham at brian.wortham@diannesfinedesserts.com.

About Dianne's Fine Desserts™
A leading provider of premium frozen thaw-and-serve desserts to the foodservice and in-store retail industries, Dianne's Fine Desserts™ has been serving up inspiring, mouth-watering, memorable desserts for over 35 years. The Company has strong core markets, an established customer base and broad product lines that anticipate consumer demand and support customer initatives and goals. 

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