SOURCE: StyleHaul

August 26, 2015 12:00 ET

Dick Porter Joins StyleHaul as Chief Revenue Officer

Former President, Media Sales at Meredith Will Expand Video Pioneer's Brand Partnerships

LOS ANGELES, CA--(Marketwired - August 26, 2015) - StyleHaul, the largest global style community of content creators, today named Dick Porter Chief Revenue Officer. Former President, Media Sales at Meredith Corporation and CEO of PGOA, Porter will expand strategy and rev the sales engine for the leading digital network in the style vertical -- StyleHaul maintains a growing community of more than 6,000 channels and over 500 million fans -- and will oversee the global sales team across five offices. The move comes on the heels of StyleHaul's recent partnership with Amazon and co-launch of their first product StyleHaul Society, as well as the launch of StyleHaul's first scripted series.

"Dick has made a career of getting big advertisers behind new propositions with unprecedented value," said Stephanie Horbaczewski, President & CEO of StyleHaul. "We've created the largest community of content around style, and proved the value this community can have for brands. We are really looking forward to what we'll accomplish together."

Porter has consistently scaled media businesses by helping global marketers appreciate and access powerful yet undervalued audiences. As President, Media Sales for Meredith Corporation, he more than doubled ad revenues and led the company's digital, native and social advertising strategies. He also built a $100 million business for PGOA by introducing major advertisers to the rural American mass market they had overlooked, and pioneered interactive set top box advertising for TV Guide.

"It's time for marketers to tap the audience distribution power, not just the creative capability, of StyleHaul," said Porter. "Our creators have engagement like I've never seen with millions of fans. It's stunning. These are the Millennials who are blind to 30-second spots and digital ads on the right rail. This is an enormous upside opportunity for brands."

About StyleHaul
StyleHaul is the largest global style community of content creators. By leveraging that community, StyleHaul creates multi-platform marketing programs with unprecedented scale and engagement for brands through curating and creating style-centric programming designed for the 18 to 34 year-old female demographic. The network is home to more than 6,000 channels, across 86 countries with 500 million viewers and fans across four major platforms. StyleHaul has 1.5 Billion video views a month, and is leading the next generation of fashion-forward influencers, who come to not only consume, but also to create, share and engage with their communities online.

StyleHaul is headquartered in Los Angeles, with additional offices in New York, London, Chicago, Singapore and content programs running throughout the North America, EMEA, APAC and LATAM. StyleHaul recently launched a successful original content programming unit as a result of a multiyear deal with FremantleMedia, which includes the popular YouTube series "The Crew." StyleHaul is also the digital home of Lisa Kudrow and the Showtime Network's "Web Therapy." The company works with brands like L'Oreal, Maybelline, Macy's, Nasty Gal and PacSun, and was acquired by RTL Group, the leading European entertainment network, in November 2014 for an overall valuation north of $200 million.

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