SOURCE: Atlantic Records

March 26, 2008 12:19 ET

Diddy Takes Miami Beach Underground: Brings His World-Renowned Mash-Up Music Series to the Winter Music Conference '08, Marking First Time That Boundary-Breaking Event Has Hit U.S.

Steve Angello, Claude VonStroke & The Martinez Brothers to Participate; Diddy Pushes the Envelope to Lead All-Star Line-Up Incorporating Live Instrumentation

NEW YORK, NY--(Marketwire - March 26, 2008) - Fresh from celebrated stints in Ibiza and Portugal, Sean "Diddy" Combs brings his legendary mash-up music series to Miami's Winter Music Conference '08. In an ongoing personal crusade to push the envelope of creativity among DJs, producers, and musicians, Diddy hand-picked his list of accomplished and promising underground players to collaborate for one night of groundbreaking music and sound. The goal? To further the global dialogue in the dance, electro, and house music scenes. Diddy selected Miami's South Beach, a city with a long history of dedication to world music and culture, as the first U.S. location for his ongoing mash-up series. This one-night-only event will take place at Cameo in Miami Beach this Friday, March 28th.

Diddy will lead this creatively competitive mash-up by incorporating live vocals and instrumentation, as each DJ and producer showcases how far outside the realm of popular dance, electronica, and house music they're willing to go. Diddy and the participants will battle as they attempt to usher in a new energy and sound. Having selected a mixture of established names and unknowns, Diddy reinforces his commitment to the future of music and culture. For Diddy, it's not about who is the most well-known, rather it's about "what's next." Through Diddy's years as an artist, producer, songwriter, label head, and visionary, he has worked to bring innovation and freshness to the music industry. In fact, Diddy's critically acclaimed platinum album, "Press Play," reflects his unique global music perspective. There are no boundaries in music.

Diddy's previous mash-ups in Ibiza and Portugal were met with critical praise by those entrenched in dance music culture. Every year, dance music lovers and die-hards flock to his mash-ups from around the globe for the opportunity to experience this genre-smashing mixture of sounds. At each event, Diddy tests and battles the participants. In Ibiza, he presided over mash-up battles against Felix Da Housecat and DJ Morillo, whom he also battled in Portugal. Previously, Diddy has collaborated with Stuart Price, Deep Dish, and DJ Hell.

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