SOURCE: DIDMO

March 25, 2008 11:30 ET

DIDMO Receives Frost & Sullivan's Prestigious Mobility Award for "Entrepreneurial Company of the Year - Mobile Advertising 2008"

Company Prepares Aggressive Strategy for U.S. and European Expansion

STOCKHOLM, SWEDEN--(Marketwire - March 25, 2008) - DIDMO, a leader in the Scandinavian mobile advertising market, today announces that Frost & Sullivan's Mobility Awards Committee has recognized the company as "Entrepreneurial Company of the Year" for 2008 in the category of mobile advertising. The Mobility Awards represent the best and finest products and services as voted on by a committee made up of more than 20 editors and analysts in the mobile and wireless industry. The award was presented at the Frost & Sullivan Mobility Awards on March 4, 2008.

"DIDMO offers a compelling in-application mobile advertising solution that has already achieved notable success globally. Similarly, we expect that the company will fill a void in the mobile advertising ecosystem in the United States and emerge as an industry leader," said Vikrant Gandhi, Strategic Industry Analyst, Mobile Communications, Frost & Sullivan. According to the global growth consulting company, mobile advertising is expected to exceed $2.0 billion by 2011 in the United States alone, signaling an opportune time for DIDMO's emergence as a leading player in the field.

"This award validates DIDMO's position as a pioneer in the mobile advertising industry," said Joseph Oliver, CEO of DIDMO. "By delivering other forms of ad-enabled media, creating a widespread end-user network, and continuing our support for the latest mobile phones, we are confident that our focus on innovation will allow us to capture a significant share of both European and U.S. markets."

DIDMO's proven platform currently delivers free, full-version games to mobile phones in an ad-supported shell for 24 hours, after which consumers have the option to purchase the content. Users are exposed to just four seconds of interactive, full-screen advertising to get into a game, a feature that has outperformed traditional WAP banner ads with an average click-through rate of 5-10%, compared to 1-2%.

The company takes a different approach to the ad-supported gaming model by offering a comprehensive solution to all participants in the value chain including content holders, advertisers, and consumers. Furthermore, the company offers ad revenue sharing to publishers and advertising agencies, as well as a comprehensive content management platform equipped with built-in reporting and measurement tools. This online system delivers real-time quantitative and qualitative statistics to track campaign ROI.

"I am very proud of our team for this achievement," said Gorgen Abrami, DIDMO's Sweden-based Chairman of the Board. "With new studies stating that mobile consumers are more tempted to buy advertised products than Internet users, DIDMO will continue to lead the way with innovative mobile advertising solutions that reach this captive audience."

About DIDMO

DIDMO is a proven leader in advertising wrapped content delivery to mobile phones. The company provides a seamless in-application mobile advertising solution that delivers full-screen ads embedded in free content, such as games, to mobile phone users. The DIDMO platform was developed to offer free trials of such content supported by non-obtrusive advertisements, offering a viable way for publishers and distributors to deliver compelling content that drives mobile purchases while generating high impact advertising impressions. Content publishers can easily upload content to consumers, as well as view valuable statistics on downloads, number of plays, purchases, and user ratings for use in content development and marketing research. DIDMO's ad-supported content delivery platform serves to meet the needs of consumers, content publishers and advertising agencies worldwide with delivery capabilities in Scandinavia, United States of America, United Kingdom, Germany, and Spain. Please visit www.didmo.com for more information.

About Frost & Sullivan Mobility Awards

Frost & Sullivan Mobility Awards recognize outstanding industry achievements by presenting awards to top companies in a variety of Mobile & Wireless markets. The Mobility Awards recognize the diligence, perseverance, and dedication required to develop successful products, services, technologies, and solutions that have demonstrated unparalleled excellence in the increasingly competitive global marketplace. These Awards recognize superior planning and execution of product launches, technological innovations, distribution strategies, mergers and acquisitions, and strategic alliances. A host of other crucial marketing factors such as leadership, strategy, service, innovation, integration, and development are also recognized. Frost & Sullivan presents Mobility Awards in recognition of companies that endeavored to make a positive contribution to the Mobile & Wireless market. For more information about Frost & Sullivan's Best Practices Awards, visit www.awards.frost.com

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