January 05, 2011 11:31 ET

Diesel and adidas Originals Join Creative Forces to Introduce a Limited Edition Sneaker Series

MONTREAL, QUEBEC--(Marketwire - Jan. 4, 2011) - adidas Originals and Diesel, two global lifestyle brands that share common values of authenticity, self-expression and creativity for the fashion forward, have come together again in the spirit of unconstrained exploration and collaboration to introduce a limited edition sneaker series.

After the two brands joined forces for their special denim collaboration in 2008 a new idea was born to develop an exclusive Diesel/adidas Originals sneaker collection: five classic adidas footwear styles re-designed by Diesel, launching January 20th 2011, with only 10,000 pairs available globally.

Stefano Rosso, responsible for Strategic Brand Alliances of Diesel (and son of the company's founder): "I am a huge fan of adidas, they inspire me and they were my myth when I was growing up. After the amazing denim collaboration, when Diesel's know-how was infused by adidas' spirit, we are now starting a new chapter of the partnership: the heritage of the two brands will come together applying our spirit on adidas classic kicks!"

Spokesperson for adidas commented: "Our two brands continue to share a great relationship built on our mutual respect and admiration for each others business and expertise. Following the recent collaboration in which we used the Diesel expertise in denim to create a new segment for Originals, this new sneaker project allowed us to approach the product creation in reverse. Working together with Diesel always results in a positive sharing of ideas. Their perspective makes for great products and gives us a better understanding on how others would interpret our collection."

The carefully selected iconic adidas silhouettes build on the inspiration deriving from the combination of the most recognizable and exclusive details from both brands.

  • FORUM MID DIESEL LEA: Punk meets Rock'n'Roll.

  • FORUM MID DIESEL TXT: Including details from the latest Diesel Fiat 500 collaboration - reflector touches on stitching, the strap and the lace eyelets, plus the Mohican Head on the tongue.

  • ZX 700 DIESEL: Take a classic running shoe and infuse it with Diesel fashion collection materials and colours…and wear it for successful living.

  • STAN SMITH SPECIAL: Two stories are being fused: Starting from 1971, the Stan Smith, adidas' tennis shoe is being reinterpreted by 1978 born Diesel - a puzzle-like street/denim design. Patches are made out of camel leather.

  • STAN SMITH 80'S DIESEL (Studs with Black & White Colour Options): Metal studs allover.

Diesel sneakers are "not made for running"….but you can cruise to Diesel Stores or to diesel.com starting January 20th, 2011 to be the first successful owner of one of 10,000 Diesel/adidas limited editions. The shoes will also be available at the Diesel Montreal (2114 de la Montagne) and Diesel Toronto (92 Yorkville) store locations.

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